Head of Brand Marketing & Strategy

About the role

As Head of Brand Marketing & Strategy at OnePay, you'll shape how millions of people emotionally connect with, trust, and see themselves in the OnePay brand. You'll define the narratives, positioning, and customer insights that make OnePay feel not just useful, but empowering, relatable, and indispensable in people's financial lives. You will: Own brand strategy and positioning, defining OnePay's core narrative, differentiation, and value proposition across products and audiences Lead integrated campaign strategy and creative direction across channels, ensuring consistent, high-quality brand expression across paid, owned, earned, and in-product experiences Translate customer insights, market trends, and competitive intelligence into clear messaging frameworks that drive awareness, trust, and conversion Define priority audiences, customer segments, and ideal customer profiles using research and analytics to ensure messaging resonates with high-value users and growth opportunities Partner cross-functionally with Product, Growth, Social, Communications, and Executive leadership to align brand strategy with company priorities and growth goals You Bring 10+ years of experience in brand strategy, brand marketing, or integrated marketing leadership Strong strategic and creative instincts, with experience leading integrated campaigns Deep understanding of customer research, audience segmentation, positioning frameworks, and translating insights into compelling messaging and storytelling Strong cross-functional leadership skills with the ability to influence executives, align stakeholders, and drive execution across multiple teams Experience working closely with Analytics teams to define KPIs, measure brand effectiveness, and connect brand investments to business outcomes Drive and proactivity - everyone here is a builder and executor

Benefits

Additional Information

About OnePay OnePay is the consumer fintech trusted by millions of Americans to make money better. Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We're fixing it. And we're moving fast. We're an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers. We're backed by Walmart, the world's largest retailer, and Ribbit Capital, one of fintech's most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining. But what really sets OnePay apart is how we move. Our customers don't have time to wait... and neither do we. This place moves fast, and we're looking for people who are: Ready to run Hungry and driven by urgency Exceptional at what they do, with low ego Comfortable operating in motion

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at oneapp? Share your experience