Chief Marketing Officer (CMO)

About the role

About PFM Prop Firm Match Global FZCO is a leading platform for discovering, comparing, and selecting top proprietary trading firms. We provide traders with tools and features to easily compare challenge details, read verified reviews, see accurate payout data, and much more. We're a fast-moving, fully remote team with members from all around the world caring deeply about the quality of what we build. Our culture values ownership, clear communication, and practical impact over fluff. Whether you're a trader, technologist, marketer, or operator - your work here shapes how thousands of users find and trust prop firms. About the department Marketing at PFM spans four pillars - Brand & Comms, Growth, Owned Media, and Community & Partnerships. It owns how PFM shows up across web, social, paid, owned media, and community, and is the engine behind audience growth and brand reputation in the prop trading industry. Our current priority is bringing senior leadership into a function that has strong ICs but needs unified ownership, commercial discipline, and a multi-channel strategy aligned to PFM's scaling journey. About the role Bring senior marketing leadership to PFM, taking the function from a scattered set of channels into a unified, company-wide engine that drives brand, demand, and audience growth. Own PFM's voice in market, build out the senior marketing leadership layer, and put in place the attribution and measurement discipline the function needs to scale. Performance objectives Objective 1 - Own PFM's brand globally and lead the voice in market Outcome: PFM is the most trusted brand in prop trading. Positioned, communicated, and represented consistently across every customer surface. The company shapes the conversation in the industry rather than reacting to it. Typical tasks: Own brand positioning, voice, and visual identity. Lead PR, thought leadership, events (including Prop Firm Expo), and community presence. Manage reputation across every customer surface. Build PFM's senior network in the prop trading industry. Objective 2 - Build and scale the demand engine with efficiency discipline Outcome: Audience growth, acquisition, lifecycle, and retention scaling across web, social, paid, owned media, and community. CAC and payback targets met or beaten across all surfaces. Typical tasks: Own growth across all channels. Set and defend CAC and payback targets. Hold the line on channel ROI. Run experimentation and budget reallocation cycles. Objective 3 - Lead and structure the full marketing team Outcome: Four pillars fully staffed (Brand & Comms, Growth, Owned Media, Community & Partnerships). Senior leadership gaps closed (GTM, PR, Growth Leads). Existing team coached and developed. Typical tasks: Build out the four marketing pillars. Hire GTM Lead, PR Lead, Growth Lead. Develop and coach existing team members. Set the operating cadence for the marketing function. Objective 4 - Drive measurable ROI on marketing spend Outcome: Marketing performance attributed cleanly. CAC, payback, channel ROI, and marketing-sourced revenue measured weekly. Budget continuously reallocated toward what's working. Typical tasks: Own marketing performance, attribution, and budget. Partner with Insights on measurement. Reallocate spend monthly. Report marketing-sourced revenue to SLT. What we look for Must have 10+ years of progressive marketing leadership (CMO, VP Marketing, or Head of Marketing in a high-growth company). Multi-channel fluency across brand, performance, and lifecycle - not a single-channel specialist. Strong commercial and analytical thinking - comfortable holding CAC, payback, and channel ROI targets. Team building experience - has recruited, structured, and developed a marketing function end-to-end. Audience-network fluency across social and creator platforms - PFM's reach is built natively on these surfaces, not on traditional broadcast. Comfortable with modern marketing tech, attribution tools, and AI / automation. Predominantly B2C marketing experience with comfort across B2B partnership marketing as a secondary skill. Track record of scaling marketing in a scale-up environment. Excellent async written communication - we are remote-first. Nice to have Fintech, trading, crypto, or adjacent consumer finance background. SEO depth (PFM's strongest current channel). International market expansion playbooks. AI / automation enablement of marketing workflows. Prior experience structuring senior marketing leadership layers from scratch. Compensation $10,000-$15,000 / month gross (Global baseline). Performance-linked variable compensation and equity participation on top of base. Reporting cadence Reports to: CEO. Direct reports: existing and to-be-hired if applicable Marketing team Key cross-functional partners: C-level, Product, Insights / Analytics, Creative. Upward reporting cadence: Weekly 1:1 with CEO; weekly SLT marketing readout; cross-functional sync with CRO weekly on demand engine + commercial alignment. L

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Prop Firm Match Global – FZCO? Share your experience