D2C Manager

About the role

The D2C Manager will own and drive Dyson India's direct-to-consumer ecommerce business (Dyson.in), ensuring best-in-class customer experience, revenue growth, and operational excellence. This role will be responsible for managing the end-to-end online business including website performance, merchandising, digital marketing coordination, conversion optimization, and customer lifecycle management.

Responsibilities

• Business Ownership & Revenue Growth
• Own P&L for Dyson.in and deliver monthly/quarterly revenue targets
• Drive traffic, conversion, and AOV (Average Order Value) growth
• Identify growth levers across acquisition, retention, and upsell
• Monitor performance dashboards and optimize KPIs (CVR, CAC, LTV, ROAS)
• Website & Ecommerce Management
• Manage day-to-day operations of Dyson.in (content, UX, product listings, pricing)
• Ensure best-in-class user experience across mobile and desktop
• Work closely with global and regional teams for CMS updates and site enhancements
• Optimize landing pages for launches, campaigns, and conversions
• Digital Marketing & Traffic Acquisition
• Collaborate with performance marketing teams on paid channels (Google, Meta, Affiliates)
• Ensure alignment between campaigns and website journeys
• Drive SEO, organic traffic growth, and content strategy
• Plan and execute promotional calendars and sale events
• Conversion Rate Optimization (CRO)
• Analyze user behavior using analytics tools (GA4, Hotjar, etc.)
• Implement A/B testing strategies to improve funnel conversion
• Identify drop-offs and optimize product pages, checkout flow, and UX
• Improve onsite search, navigation, and personalization
• Product & Merchandising
• Lead product assortment planning for D2C channel
• Optimize product categorization, bundling, and upselling strategies
• Launch new products and ensure accurate content, pricing, and availability
• Manage inventory visibility and demand planning with supply teams
• Customer Experience & Lifecycle Marketing
• Enhance end-to-end customer journey (pre-purchase to post-purchase)
• Drive customer retention via CRM (Email, WhatsApp, loyalty programs)
• Improve NPS, reviews, and customer satisfaction metrics
• Work with customer support to resolve issues and drive insights
• Cross-functional Collaboration
• Partner with marketing, supply chain, customer service, and global ecommerce teams
• Work with tech teams on integrations, site speed, and technical improvements
• Coordinate with marketplace teams to avoid channel conflicts and ensure pricing parity
• Data & Reporting
• Track and report weekly/monthly performance KPIs
• Generate actionable insights and recommend business strategies
• Forecast demand and sales performance
• About You:

Requirements

• 6-8+ years in ecommerce/D2C roles (preferably premium/lifestyle/consumer electronics)
• Strong experience managing brand-owned websites
• Core Skills
• Strong understanding of ecommerce metrics (CVR, CAC, LTV, AOV)
• Hands-on experience with analytics tools (GA4, Adobe Analytics, etc.)
• Experience with CMS platforms (Shopify, Salesforce Commerce Cloud, etc.)
• Data-driven decision making and strong analytical mindset
• Behavioral Competencies
• Ownership mindset with strong business acumen
• Customer-first thinking
• Ability to work in a fast-paced, matrix organization
• Strong communication and stakeholder management skills
• Experience working with premium or luxury brands
• Prior experience in high-growth D2C environments
• Knowledge of CRO tools and experimentation frameworks

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