Braze Alliance and Sales Lead

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Location: US - Ideally Tri-state Division: VML Enterprise Solutions Alliance Focus: Braze Vertical Focus: Cross-Vertical Region/Scope: Global - North America Growth VML Enterprise Solutions is strengthening our strategic alliance relationships with Braze to drive mutual growth. We're looking for an experienced alliance leader to own these partnerships globally-building executive relationships, driving joint programs, and orchestrating the activities that generate pipeline and closed business for both organizations. This is a multi-alliance leadership role spanning two strategic partners at different stages of maturity. Braze is a leading customer engagement platform where VML has implementation expertise and market credibility. You will develop tailored strategies for each partner while finding synergies that accelerate growth across both. You will own the relationships, drive the numbers, and build the internal capability that makes alliance-powered growth repeatable. When Braze leadership thinks about VML, they think about you. Role Summary Core Identity: This is an alliance relationship and business development role with direct revenue accountability. You are the primary point of contact between VML and Braze leadership globally-responsible for partner health, program execution, and commercial outcomes across both alliances. Role Framework: This role operates across four primary motions: Relationship Management (35%): Build and maintain executive relationships across both partner organizations Revenue & Pipeline Development (35%): Drive pipeline generation and closed business through partner-sourced opportunities and co-sell coordination Enablement & Capability Building (20%): Build VML's internal capability to leverage both partnerships Marketing Activation (10%): Coordinate joint marketing efforts and GTM initiatives with alliance counterparts Accountability: You carry pipeline and closed revenue targets across both alliances. Success is measured by net new pipeline generated, closed business influenced, partner satisfaction, and program execution for Braze. Core Responsibilities Alliance / Partner Relationship Management (35%) Own overall relationship health for Braze partnerships Build executive relationships with partner leadership, PSMs, and field teams Lead regular cadence of partner business reviews and planning sessions Negotiate joint business plans and annual commitments with each partner Represent VML at partner advisory councils, summits, and executive events Escalate and resolve partnership issues with appropriate urgency Identify synergies and cross-pollination opportunities Commercial & Pipeline Development (35%) Drive pipeline generation through partner-sourced leads and co-sell motions Coordinate MDF and partner funding requests to support pursuits and marketing Support major pursuits as alliance overlay-activating partner resources and relationships Participate in client QBRs and executive briefings alongside account teams Track and report pipeline and revenue metrics for both alliances Identify co-sell opportunities and coordinate with Alliance Sales resources Build business cases for partner co-investment in strategic initiatives Enablement & Program Execution (20%) Drive internal enablement on Braze capabilities and GTM motions Coordinate with Alliance Enablement on certification and competency requirements Work with marketing on joint content, case studies, and thought leadership Build internal community of practi

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