Programmatic Media Manager Western Europe

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Job Description Become the Programmatic Media Manager at LEGO Group and guide data-informed digital media campaigns that reach millions of fans and customers across Western Europe. This role combines strategic thinking, cross-functional leadership, and deep platform expertise to help build our media approach in a fast-evolving digital landscape. As a programmatic expert with deep knowledge of Western Europe, you'll guide campaign strategy and execution, foster strong internal and external partnerships, and ensure that our media investments deliver against both brand and commercial goals. Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact! (Start date 1st Oct) ****Please apply with an English CV**** ****No relocation support offered**** Core Responsibilities Media Strategy & Vision - Drive and Implement the LEGO Group's Selection of key initiatives and its programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and teams. This includes championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance. Investment Stewardship & Governance - Establish and guarantee that global standards are followed and met in your team, delivering the strongest return for the LEGO Group Leadership & Capability Building - Be a key member of a high-performing programmatic team, while coaching local teams on best practices, innovation, and executional excellence. This includes fostering a culture of collaboration, experimentation, and continuous learning. Stakeholder & Executive Influence - Serve as the Western Europe subject matter expert for programmatic media, engaging with leadership, Brand Managers, other key internal stakeholders, and external partners to drive alignment and advocacy. Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms ( e.g. AI, retail media, cookie deprecation) to future-proof our digital media strategy. Do you have what it takes? Proven experience in digital and programmatic media, with 2+ years in a regional leadership role at a top-tier brand, tech company, or agency. Shown success in media transformation, digital innovation, or data-driven marketing at scale. Extensive understanding of the global media landscape, ad tech ecosystem, and evolving privacy/regulatory environment. Along with a proven track record of campaign deployment. Deep knowledge and hands-on experience across key tools like The Trade Desk, Amazon DSP, and DV360. Outstanding executive presence, with the ability to influence key stakeholders and encourage cross-functional teams. A passion for working as a part of an inclusive team, developing your own talent and that of other people, and fostering a high-performance culture. A dedication to passionate, ethical marketing in line with the LEGO Group's values and mission. Join the global LEGO® family! What's in it for you? Here are some of what to expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellness - We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based. Colleague Discount - We know you will love to build so from day one you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme. Your workplace - Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong. The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour , religion, sex, national origin, sexual orientation, disability, or gender identity. The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children's Rights. Build your career brick by brick at the LEGO Group. #legogrouppaidmedia Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including pri

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