Business Development Manager Urology

About the role

We are seeking an experienced and driven Business Development Manager to join our UCC team business unit at BD. In this ICB targeted role, you will be responsible for new business development, strategic product commercialisation, and establishing centers of excellence and key opinion leader relationships. You will develop and execute commercial plans to enable successful business rollouts and drive market expansion for our innovative Urinary Management Solutions. As the Business Development Manager, you will serve as the primary driver and delivery of our ICB strategy. You will engage with payers, clinical and decision makers across the ICB and at a middle to senior level. You will collaborate with the BD UCC Acute and Homecare sales and clinical teams as well as our ScriptEasy™ and CobWeb™ teams. With innovative products such as PureWick Female and Male catheters, a pipeline of solutions and our market leading Homecare provision and support this is a career defining moment to join one of BD's most Advancing businesses. You will analyse market practices and make recommendations to functional heads based on the findings to adopt the best industry practice to help develop the best value solutions within patient groups that benefit in terms of healthcare improvement in safety, quality and efficiencies. Develop solutions to reflect the performance, go to market strategies, communication and collaboration plan with Marketing. Understand and develop risk profiling based on competitive activity and mitigation plans to maximise performance and growth. Main responsibilities will include: Segmenting and targeting key Integrated Care Board (ICB) leadership. Developing the BD UMS value proposition utilizing Business Impact modelling, Real world and clinical support data and Impact modelling. Develop the BD ADDvantage® commercial solutions portfolio and engage this with ICB leadership. Collaborate and draw upon the UCC team to present a muti-disciplinary value proposition. Be the figure head for our ScriptEasy™ and CobWeb™ direct to patient services in Homecare and develop these offerings in line with BDD ADDvantage® Value propositions. Collaborate with BDI Strategic Business management team and BDX Strategic Account Management. Help set and achieve stretch targets for commercial growth. Maintain Commercial discipline with SFDC and be a cheerleader for commercial excellence Inform the business of the changing NHS landscape and how decisions across the NHS care pathways are evolving. About you You will be hungry for success. A natural engager and communicator with NHS decision makers. Proven experience in the Continence and / or Medical Device / Homecare industry or a clinical/market development experience is crucial to the role (5+ years). A degree in a Life Science (or equivalent) or a strong experience in the medical device industry Candidate must be a strong team player with high ethics, be a

Additional Information

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. Why join us? BD is proud to be certified as a Top Employer 2026 in United Kingdom, reflecting our commitment to creating an exceptional working environment. A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. Become a maker of possible with us! Our vision for Urology and Critical Care at BD Urology and Critical Care (UCC) is an established and trusted partner in urinary healthcare, developing complete solutions which optimize the urine drainage process in the Acute Care Hospital setting.

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