Principal Product Marketing Manager

About the role

The Circle Digital Assets Product Marketing Management (PMM) team shapes and brings to market digital asset solutions that meet the evolving needs of customers and partners globally. The team partners cross-functionally to refine offerings based on market insights, emerging opportunities, and strategic partnerships. The team owns positioning and go-to-market strategy for products including USDC, EURC, USYC, Circle Mint, and emerging digital asset services, while supporting the expansion of Circle's global banking network. Through data-driven decision-making and strong market insight, the team drives adoption and strengthens Circle's leadership in digital asset solutions. What you'll be responsible for You will lead product marketing for Circle's Digital Assets product pillar, defining how our products are positioned, launched, and adopted globally. You will partner closely with Product, Business Development, and Marketing to shape go-to-market strategy, influence product direction, and deliver high-impact launches. This role requires both strategic thinking and hands-on execution, translating complex financial and blockchain concepts into clear, compelling narratives that resonate with customers and drive measurable business outcomes.

Responsibilities

• Define and execute end-to-end go-to-market strategies for digital asset products, from market validation through launch and post-launch optimization
• Develop clear, differentiated positioning and messaging that articulates the value of Circle's digital asset solutions across key customer segments
• Partner with Product to influence roadmap priorities using customer insights, competitive intelligence, and market trends
• Lead global product launches, coordinating cross-functional teams to ensure successful execution and adoption
• Build sales and partner enablement materials, including training, narratives, and customer-facing content to drive revenue and usage
• Own competitive intelligence efforts, delivering actionable insights that inform strategy and strengthen market differentiation
• Drive strategic, cross-functional initiatives that expand Circle's digital asset ecosystem and accelerate growth across products and markets
• What you'll bring to Circle
• 8+ years of product marketing experience, including ownership of go-to-market strategy, product launches, and positioning
• Experience in fintech, payments, crypto, or financial services, with strong understanding of market dynamics and customer needs
• Proven ability to translate complex technical concepts into clear, compelling customer-facing narratives
• Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Marketing, and Business teams
• Strong analytical skills with experience using data to inform strategy, positioning, and go-to-market decisions
• Experience leading large, ambiguous projects with high ownership and accountability
• Preferred Requirements
• Experience in crypto or blockchain ecosystems, including stablecoins, digital assets, or payments infrastructure
• Familiarity with institutional financial products, trading, treasury, or liquidity management solutions
• Experience working in high-growth or rapidly evolving environments with global product launches
• Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
• Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
• Base Pay Range: $185,000 - $237,500
• We are an equal opportunity employer . We do not discriminate on the basis of race, religion, color, national origin, gender, sexual ori

Benefits

Additional Information

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com . What you'll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

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