Lifecycle Marketing Lead

About the role

We're looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions' products. In this role, you'll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web. You'll own both strategy and execution: defining the lifecycle roadmap, building campaigns, and continuously optimizing performance across email, push, and in-app channels. You'll partner closely with our product, engineering, data science, and creative teams to deliver the right message to the right customer at the right time. The programs you build will directly impact core company metrics and shape how customers experience and engage with Captions. This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale.

Responsibilities

• Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
• Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
• Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
• Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
• Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
• Leverage data and insights to continuously improve performance and inform lifecycle strategy
• Use AI tools to accelerate execution, improve copy, and support analysis and experimentation

Requirements

• Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
• Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
• Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
• Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
• Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
• Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
• Collaborative approach and excitement about partnering cross-functionally
• Bonus Points
• You have a strong understanding of the creator economy and the end-to-end content creation process
• You've worked in a product-led growth or self-serve funnel environment
• You have experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel

Benefits

Additional Information

Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would - dramatically improving productivity for experienced teams, while making video creation accessible to anyone. We're an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you'll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression. More about us Product (Captions by Mirage) Research (Seeing Voices, technical-white-paper) Updates (Mirage on X / twitter) TechCrunch , Forbes AI 50 , Fast Company (press) Our Investors We're very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst , Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more. Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

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