Director, Category (Small Format)

About the role

CATEGORY EXPERTISE Using multiple sources of research, this individual will integrate shopper and category insights into actionable plans that carry Red Bull's category initiatives forward Implement industry-leading category management tools and processes for their customer accounts Lead and influence their customer accounts' space planning strategy to ensure fair share representation of category & brand space Leads their team and oversees the function of interpreting data, drawing conclusions, and developing insights and presentations including the generation of reports utilizing various data sources like IRI, shopper data, market demographic data, customer point-of-sale, loyalty data, to help support overall business goals at their customer accounts LEADERSHIP & TEAM DEVELOPMENT Manage a team of category managers and analysts and ensure career development and growth for each employee Coach, educate and motivate direct reports for increased productivity Through frequent communication and increased workflow definition, the DCD will provide the team with resources and counsel as needed and will continue to support the developmental needs of a highly motivated group Coach team to deliver on a high volume of internal and external demands Lead team to develop thought-leading initiatives and insights that impact their customer account's strategy STRATEGIC PARTNERSHIPS & PLANNING Provide thought leadership in direct partnership with Sales teams during Business Planning, establishing continuous cycle for planning, discovery, analysis, development and sharing best-in-class Insights to drive Red Bull's growth opportunities at their customers Identify key management level stakeholders within their customer accounts and establish strong relationships through consistent Insights led conversations, influencing mutually beneficial decisions at retail Facilitate the customer business planning process by integrating with overall strategic business goals Develop an integrated picture of success based on In-Store leadership principles and prioritized Category growth solutions and activations, ensuring Red Bull's portfolio visibility and presence at point of purchase exceeds market share and perfect store ambitions are realized CROSS FUNCTIONAL PARTNERSHIPS Lead custom projects in collaboration with HQ Shopper Insights Team, to inform the development of effective Category and In-store solutions at the key Energy locations in store (Main Aisle/Path to Purchase, Front End, along with secondary & permanent displays) Drive the measures of success of in store activations and marketing strategies impacting category & brand growth plans with their customers, based on shopper and customer insights Actively contribute to a wide variety of HQ Cross Functional Teams within RBNA to ensure Insight's representation and their customer account's 'voice Minimum 10 years of experience in Sales/Category Management, within CPG/Beverage Proven leadership skills and the ability to coach and managed a team Comfort working independently; a demonstrated track record in project management Efficient management and proper delegation - up, down and out - of high-volume projects Proven analytical and communication skills, including verbal, written & presentation Proven teaching/coaching skills, driving analytical thinking, selling, and influencing skills Exceptional ability to manage multiple priorities and navigate through competing demands Extensive knowledge of syndicated data (Nielsen, Circana, and/or Spectra) and shopper data (Numerator or retailer loyalty data) Proficient in Microsoft Office, especially Excel & PPT and familiar with Plan-o-gram software, such as JDA Intactix Innovative, analytical, solution-oriented mindset with problem solving and strategic thinking skills to evaluate and provide actionable insights Ability to drive initiatives and develop strong working relationships with both the internal sales team and customer accounts The base salary range for this position is $137,000 - 150,000 + cash incentives. Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Redbull? Share your experience