Manager, Global Social Community

Responsibilities

• The role reports into the Senior Manager, Global Social Media and has 1 part-time direct report.
• Community Platform Strategy & Growth
• Architect and execute an always-on community engagement strategy that deepens relationships with our most passionate fans across all touchpoints - digital and IRL
• Own all existing and emerging community platforms, with immediate priority on scaling TYB to activate super-fans, generate authentic content, and create offline engagement opportunities
• Expand SDJ's presence across social platforms and cultural conversations to increase brand visibility and relevance in collaboration with the content and brand experience team - proactively inserting the brand into the right moments, especially with our most loyal community
• Put a standard operating process in place for proactive community engagement opportunities where Sol de Janeiro has the right to play and reach new audiences
• Social Listening & Community Intelligence
• Advance our social listening, insights, and reporting capabilities - translating fan emotions and behaviors into actionable intelligence that informs social, content, and broader marketing strategy
• Establish and own frameworks for measuring community health and growth, and provide cross-functional teams with recommendations that shape brand, product, and campaign decisions
• Manage and socialize all monthly community reporting to key stakeholders
• Collaborate with Cx and DTC on next-generation community management tools
• Creator & Partnership Ecosystem
• Manage the lifecycle of content creator partnerships for SDJ owned social channels and co-branded social collaborations - from discovery and outreach through briefing, execution, and performance reporting
• Build and manage a roster of social creators, brand ambassadors, and loyal fans who generate evergreen and campaign content that fuels the broader marketing engine
• Develop this function in close partnership with the growing global influencer organization, establishing community-to-creator pipelines that surface authentic voices at every tier
• Day-to-Day Community Presence
• Maintain a consistent, brand-right voice across all social platforms - deploy a hands-on-keyboard, in-platform approach to monitoring comments, DMs, tags, and mentions in a way that feels warm, genuine, and distinctly SDJ while aided by Cx platforms
• Identify outstanding creators and loyal fans who organically engage with the brand and flag opportunities for deeper partnership
• Monitor, identify, and escalate positive and negative sentiment in a timely manner; partner with CX to resolve customer-service-related issues swiftly
• Report on community trends, cultural conversations, and emerging signals that are relevant to the brand

Requirements

• Experience & Skills
• 5+ years in social media community management, brand community, or a related role - ideally within beauty, lifestyle, or a consumer brand with a passionate fan base
• Deep fluency across Instagram, TikTok, Pinterest, YouTube, Facebook, and emerging platforms - you live in these channels and understand how they behave and you are genuinely curious about consistently keeping up with the latest developments
• Demonstrated experience supporting building or scaling a community platform (Close Friends Group, TYB, Discord, or similar); enthusiasm for the TYB ecosystem is a plus
• Strong analytical instincts - you are fluent in social management platforms (such as Dash, Nectar, Tribe Dynamics, Brand Bastian) and know how to tu

Benefits

Additional Information

Our Story Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

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