Why Public Universities Are Chasing Rich Kids from Out of State
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Colleges often seek to boost student diversity, build a strong academic class, and bring in more tuition money. A former enrollment manager says it can be difficult to achieve all three goals because they are contradictory. Without more government funding to provide increased access to low-income students, he says public universities are likely to continue to aggressively recruit wealthier students in nearby states. As a solution, he recommends institutions prioritize need-based aid over merit aid.
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