Director, Creative & Web

Responsibilities

• Partner with the VP of Marketing and the CMO to define and execute a cohesive visual brand identity and creative strategy that reflects SpecterOps' positioning in the cybersecurity market
• Establish and maintain brand and style guidelines, ensuring consistency across all internal and external touchpoints, including web, digital, print, event, and social
• Develop and govern a scalable design system that enables the creative team to produce high-quality, on-brand work efficiently as the organization grows
• Oversee the creative development of assets across the full marketing mix, ensuring quality, consistency, and alignment with SpecterOps' brand voice and business objectives
• Serve as the internal creative authority, providing direction and feedback across campaigns, product launches, and content programs
• Lead the creative direction for SpecterOps' web presence, collaborating with stakeholders and web developers to ensure the site reflects current brand standards and delivers a strong user experience
• Direct the design and execution of key digital assets including website pages, landing pages, social media graphics, digital advertisements, and email templates
• Work closely with the product UI/UX team to ensure seamless brand integration across digital platforms and product interfaces
• Collaborate with content, product marketing, and subject matter experts across the organization to develop high-impact visual storytelling for reports, research, and thought leadership
• Develop high-quality creative materials for executive speaking engagements, investor presentations, and corporate events in close partnership with senior leadership
• Manage relationships with external creative agencies, freelancers, and production vendors to extend creative capacity and maintain high standards of execution
• Integrate AI-powered tools into creative workflows. Including generative image, video, and layout tools to accelerate production, scale output, and maintain brand quality; coach the creative team on responsible and effective AI use
• Build and develop a high-performing creative and web team as the organization scales, including hiring, mentorship, and workload management
• Establish creative workflows, project intake processes, and production standards that enable the marketing team to move quickly without sacrificing quality

Requirements

• 10+ years of experience in creative leadership, brand design, or related roles. Experience in B2B tech or cybersecurity strongly preferred
• A strong portfolio demonstrating brand identity work, digital design, and campaign creative across multiple formats and channels
• Proven ability to build and steward a design system at scale including component libraries, brand guidelines, templates, and governance processes that enable a growing creative team
• Demonstrated experience standing up or significantly scaling a creative function, including building team structure, defining workflows, and establishing quality standards
• Hands-on expertise in visual design tools, including Adobe Creative Suite and Figma
• Experience directing website creative in collaboration with development teams, with a solid understanding of UX principles and CMS-based environments
• Track record of building and managing creative teams, including agency and freelancer relationships
• Familiarity with AI-powered creative tools (such as Adobe Firefly, Midjourney, Runway, or similar) and a practical understanding of how to integrate them into production workflows without compromising brand integrity
• Exceptional presentation skills, with experience developing materials for C-level and executive audiences
• Strong cross-functional collaboration ski

Benefits

Additional Information

SpecterOps is seeking a Creative Director to own our visual brand identity and lead creative execution across all company touchpoints. You will define how SpecterOps looks, feels, and communicates across our website, product marketing, campaign assets, event materials, and executive presentations, partnering closely with Marketing, Product, and executive leadership to ensure our output reflects the seriousness and sophistication of our work in the cybersecurity space, while remaining accessible, distinctive, and on brand. We're looking for a creative leader who thinks in systems. Someone who can build a scalable, high-performing creative function from the ground up while maintaining the craft and attention to detail that great brand work demands. This role requires both strategic vision and hands-on execution; you should be equally comfortable presenting a brand strategy to the executive team and rolling up your sleeves to design a campaign from scratch. Salary Range: $205,000 - $235,000 base salary annually, commensurate with experience Location: This position is remote, based in the U.S., with optional quarterly travel for in-person company events. Candidate must be authorized to work and reside in the United States; we do not currently sponsor immigration visas.

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