Marketing Services & Events Specialist
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Responsibilities
- Tradeshow, Customer Training, & Event Management
- Lead and coordinate all aspects of national and local tradeshows from planning through execution.
- Partner with exhibit vendors, suppliers, and internal stakeholders to ensure successful and professional event execution.
- Collaborate with business units and acquired companies to ensure optimal brand representation.
- Maintain an annual calendar of tradeshows and events.
- Support product and business unit managers in developing themes and concepts that reinforce a modern, cutting-edge brand image.
- Implement and manage lead capture processes at tradeshows and ensure timely distribution of leads to inside and field sales teams.
- Coordinate customer training events nationally, including scheduling, vendor management, promotion, and on-site or virtual execution.
- Webinars
- Serve as the primary liaison between sales, marketing, and business unit managers for webinar planning and delivery.
- Manage webinar logistics including registrations, communications, content coordination, and execution.
- Oversee promotional campaigns via email, social media, and sales outreach.
- Ensure webinar landing pages remain accurate and up to date.
- Facilitate customer follow-up after webinar completion.
- Awards & Industry Associations
- Lead efforts to achieve national recognition through industry association awards.
- Manage industry association memberships.
- Coordinate award submissions in collaboration with marketing, sales, and product management teams.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- 2-5 years of experience in event planning or marketing events
- Experience with marketing technologies, including websites, social media, and digital engagement tools
- Proficiency with Adobe Creative Cloud, Salesforce, and email marketing platforms preferred
- Experience working with customers in the construction products industry strongly preferred
- Excellent written and verbal communication skills
- Strong attention to detail and problem-solving abilities
- Ability to work under pressure and manage competing deadlines
- Creative mindset with a strong customer focus
- Willingness to travel approximately 10%
- 401k with Generous Company Match
- Bonuses
- Medical, Dental, and Vision Benefits
- Paid Parental Leave
- Life Insurance
- Disability Insurance
- Paid time off, Paid holidays
- Floating holidays + Paid Volunteer Time
- Wellness/Fitness Reimbursements
- Education Assistance
- Professional Development Opportunities
- Employee Referral Program & More!
Benefits
Additional Information
The Marketing Services & Events Specialist is responsible for leading the planning, coordination, and execution of tradeshows, customer training programs, webinars, and industry award submissions for the Commercial Construction market. This role ensures a strong and consistent brand presence across all events and digital touchpoints while managing logistics, promotions, and post-event lead follow-up. The position works closely with business units, product managers, sales teams, and external partners to deliver high-quality, engaging experiences that support sales and marketing objectives. Success in this role requires strong communication skills, creativity, exceptional attention to detail, and the ability to manage multiple projects simultaneously.
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