Senior Manager, Persona Marketing & Programs, EMEA

About the role

We're at the forefront of the data and AI revolution, building the world's greatest data, applications, and AI/ML platform. Our 'get it done' culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment. Snowflake EMEA product marketers conceive of and execute go-to-market strategies that drive awareness, adoption, and customer success. We are looking for a marketing leader to drive our EMEA persona marketing function, building and scaling persona-led GTM motions for business and technical decision-makers across the region. This is a highly cross-functional role, partnering closely with Sales, Field Marketing, ABM, Demand Generation, Partner Marketing, and Global Product Marketing. The successful candidate will be equally comfortable setting strategy, developing talent, and personally driving critical programs from concept through execution. This role is based out of the London office.

Responsibilities

• Lead and develop the EMEA Persona Marketing & Programs team, creating a high-performance culture that balances strategic leadership with hands-on execution.
• Define and drive the regional GTM strategy for Line-of-Business personas, consisting of the offices of the CFO, CRO, CMO, and Chief Supply Chain Officer, ensuring Snowflake's value resonates with executive buyers.
• Build and scale Snowflake's Enterprise Architect motion across EMEA, creating targeted programs, thought leadership, and an EA community that position Snowflake as a trusted transformation platform.
• Partner with ABM, Demand Generation, and Partner Marketing teams to activate persona-based campaigns, account-specific plays, and joint GSI programs that drive engagement and pipeline.
• Lead Snowflake's Public Sector growth programs by driving clarity, execution rigor, and scalable go-to-market motions that enable SDRs and reseller partners to successfully position and sell fixed-price solution bundles.
• Develop and execute regional "big bets" by identifying high-impact opportunities, and creating integrated campaigns and sales motions that accelerate adoption.
• Champion outcome-driven selling by equipping field teams with persona-centric messaging and programs that connect Snowflake's capabilities to measurable business outcomes.
• Drive alignment across sales, marketing, industry, and partner organizations to ensure disciplined execution of regional priorities and GTM programs.
• Amplify the EMEA voice by surfacing customer insights, field feedback, and performance data to inform global GTM strategy, messaging, and investment decisions.
• Translate Snowflake's value into compelling business and technology narratives that resonate across executive, architectural, and operational buying audiences.
• Our Ideal Candidate Will Have
• 10+ years of experience in product marketing, solutions marketing, GTM strategy, or related leadership roles, ideally within data, analytics, cloud, enterprise software, or AI/ML.
• 3+ years of experience leading high-performing teams while maintaining direct ownership of strategic initiatives and business outcomes.
• Demonstrated success building and scaling persona-led GTM strategies and programs that drive engagement, pipeline, and adoption across multiple regions and industries.
• Experience developing messaging, thought leadership, and sales plays for executive audiences including CFOs, CIOs, CTOs, and Enterprise Architects.
• Track record of successfully partnering with sales organizations, ABM teams, partner ecosystems, and cross-functional stakeholders to drive measurable business results.
• Exceptional communication, storytelling, and influence skills, with the ability to translate complex technical capabilities into compelling business value narratives.
• Commitment to being a culture champion who builds trust, develops talent, and fosters collaboration and inclusivity across teams and regions.
• An analytical, data-driven mindset with a focus on measuring impact, scaling successful programs, and continuously improving execution.
• Experience working with Global Systems Integrators or ecosystem-led GTM motions is highly desirable.
• BS/BA degree preferred.
• Willingness to travel up to 25% of the time.
• Snowflake is growing fast, and we're scaling our team to h

Additional Information

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset - who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

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