Growth Product Designer

Responsibilities

• Design new quiz funnels, landing pages, paywalls, and checkout experiences that inspire more users to try Welltech apps.
• Translate growth hypotheses into clear, engaging, and conversion-focused design experiments.
• Work closely with Product Growth Managers to shape user journeys, quiz narratives, question flows, paywall structures, and checkout experiences.
• Optimise existing funnels by supporting our experimentation efforts, using performance data, user insights, and behavioural design principles.
• Challenge existing design patterns and propose better ways to improve engagement, motivation, trust, and conversion.
• Balance creative ambition with speed and technical feasibility, considering development effort and business impact.
• Create developer-ready designs in Figma, using components, design systems, auto layout, and clear handover documentation.
• Work iteratively, learning from experiment results and continuously improving funnel performance.
• Contribute to the evolution of our growth design standards, patterns, and best practices.
• Required skills:
• Strong experience designing conversion-focused web or mobile funnels, onboarding flows, paywalls, checkout flows, landing pages, or similar acquisition experiences.
• Deep knowledge of Figma, including components, auto layout, variables, and design system usage.
• Strong understanding of behavioural design, persuasion principles, motivation, friction reduction, and growth design methodologies.
• Ability to turn business goals and product hypotheses into clear, testable design solutions.
• Commercial awareness and understanding of how design decisions affect metrics such as conversion rate, checkout completion, revenue, ARPU, CAC, and LTV.
• Ability to work with data and experiment learnings to inform design decisions.
• Experience collaborating with growth managers, developers, analysts, and other designers.
• Strong visual design and UX skills, with the ability to create experiences that feel polished, intuitive, and emotionally engaging.
• Ability to work independently, move quickly, and solve problems in ambiguous growth environments.
• Clear, direct, and transparent communication.

Requirements

• We are looking for a conversion-oriented Growth Designer to join our Product Growth & Monetisation team.
• This is not a traditional product design role focused on core app features. It is a growth design role focused on improving how users discover value, stay engaged through quiz experiences, and convert into paying customers.
• Experience designing quiz funnels, subscription funnels, ecommerce flows, or D2C acquisition funnels.
• Experience with paywall design, checkout optimisation, or onboarding personalisation.
• Experience with user research methods such as usability testing, concept testing, or funnel diagnostics.
• Familiarity with tools such as Maze,Optimizely, LaunchDarkly, Google Analytics, or similar.
• Experience with interface animation, micro-interactions, or motion design.
• Strong content design or UX writing instincts, especially for quiz questions, answer options, value propositions, and paywall messaging.

Benefits

Additional Information

Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps - Muscle Booster, Yoga-Go, and WalkFit - to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

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