Director, Marketing Technology

Responsibilities

• Defines and implements marketing's technology vision, strategy, and roadmap working with department leaders and stakeholders to create a technology roadmap that is aligned with business objectives.
• Partners with the IT organization, leads the business-side implementation of new marketing technology, attains seamless integration to Customer Relationship Management (CRM) and Marketing Automation Platform (MAP), and ensures high levels of adoption.
• Researches new technologies to solve marketing needs, assesses vendor and technology capabilities, and manages RFP and onboarding end-to-end processes.
• Manages the marketing technology budget.
• Develops, coaches, and leads technical and professional team members for sustained excellence in individual and team performance.
• Works closely with stakeholders to plan, direct, and coordinate all marketing technology development and execution, in addition to the selection and integration of marketing business applications, enterprise services, and cloud platforms.
• Aligns marketing technology with business goals.
• Maintains effective and thorough communications with all stakeholders across the organization.
• Defines the business requirements for marketing technology development and investments through consultation with internal constituents to identify needs and formulate solutions to project objectives, and participates in the research, design, architecture, and development.
• Leads the evaluation and selection process of marketing technology providers.
• Reviews, negotiates vendor provider and consultant contracts.
• Serves as the primary point of contact for all marketing technology internal users and external vendors and consultants.
• Recommends marketing technology strategies, policies, and procedures by evaluating organization outcomes, identifying problems, evaluating trends, and anticipating requirements.
• Serves as a technology liaison in Marketing to the Innovative Technology Solutions department and other internal stakeholders.
• Prioritizes, sequences, and manages implementation and enhancements of project delivery according to resource availability and timelines.
• Manages the development and testing of web-based marketing applications.
• Ensures proper operation and functionality of the company website, including technical search engine optimization, and diagnoses and resolves problems appropriately.
• Identifies, develops, recommends, and implements process improvements that result in improved efficiency and effectiveness.
• Oversees a team responsible for web development, digital marketing conversion tracking and reporting, and marketing technology product management.
• Makes hiring decisions through a targeted selection process of behavioral interviewing to obtain future leaders.
• Develops, coaches, men

Benefits

Additional Information

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide. Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen. We've earned recognition time and again as a top place to work-named among the best by respected organizations like Glassdoor and U.S. News & World Report. We're also proud to be recognized for one of the country's Top 50 Midsize Early Talent Programs through RippleMatch's Campus Forward Awards. There's never been a better time to be part of Insperity, and our best work is still ahead. Learn more at Insperity.com. Why Insperity? Flexibility: Over 80% of Insperity's jobs have flexibility. We want your time to have balance, whether it's spent with coworkers, clients, family or your community. Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training. Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work. This position is responsible for providing a foundation of marketing domain expertise driving Insperity's marketing technology vision and roadmap. This role manages the marketing technology portfolio, including the selection, implementation, integration, maintenance, and adoption of technology. Works with department leaders and stakeholders to align marketing technology solution design and application development with Insperity's strategic objectives. Responsible for providing administrative decision-making, support, and leadership that is critical in enabling the development team to focus on their primary assignments.

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