Creative Director

Responsibilities

• Creative Direction & Strategy
• Define and evolve Pair Eyewear's creative vision across all channels, ensuring a cohesive and differentiated brand
• Partner with Marketing, Product, and Leadership to align creative strategy with key business goals and growth priorities
• Campaign Development
• Lead the concepting and execution of integrated campaigns across paid, owned, and earned channels
• Own creative vision and direction for photoshoots, video, product launches, and key brand moments
• Team Leadership & Development
• Build, lead, and develop a high-performing creative team across design, copy, content, and production
• Provide clear direction, thoughtful feedback, and mentorship to elevate both individual and team output
• Operations, Process & Resourcing
• Own creative resourcing, prioritization, and budget allocation across initiatives
• Establish and refine processes that improve speed, quality, and cross-functional collaboration
• Manage external partners, freelancers, and agencies as needed
• Brand Systems & Consistency
• Maintain and evolve brand guidelines and creative standards to ensure consistency across all touchpoints
• Champion a high bar for creative quality while enabling speed and iteration

Requirements

• You're a strategic creative leader who understands how creative drives both brand and business impact
• You balance brand and performance, creating work that is visually compelling, emotionally resonant, and results-driven
• You have a strong point of view on creative and are confident advocating for it, while collaborating effectively across teams
• You're data-informed, using insights and testing to continuously improve creative performance
• You're a builder, excited to develop scalable creative systems, processes, and a high-performing team
• You're operationally strong, able to manage priorities, move quickly, and deliver high-quality work
• You're a people-first leader who develops talent, gives clear feedback, and raises the bar for creative output
• Need to Have
• 8+ years of experience in creative roles, with experience leading teams (in-house, agency, or both)
• Proven experience developing and executing integrated marketing campaigns across multiple channels
• Strong portfolio demonstrating creative direction across brand, digital, and physical experiences
• Experience working with performance marketing teams and understanding how creative drives results
• Experience leveraging AI tools (e.g., generative image, video, and copy tools) to accelerate creative production, testing velocity, and workflow efficiency
• Exceptional visual design sensibility, attention to detail, and storytelling ability
• Experience leading photoshoots, video production, and large-scale campaign execution
• Strong leadership and team management experience
• Familiarity with tools like Figma, Adobe Creative Suite, and creative production workflows
• Experience in DTC, e-commerce, or consumer brands
• Experience building or scaling a creative team in a high-growth environment
• Background in both brand and performance creative
• Experience managing creative for licensed partnerships or co-branded collaborations
• Familiarity with weekly product drop cadences
• Comfort working across a wide range of aesthetic registers (polished brand down to raw UGC)
• Some Benefits and Perks of Working At Pair:
• Health, vision and dental insurance
• Generous vacation policies
• Competitive salaries with equity opportunities
• Retirement savings plan options
• Free eyewear (plus discounts for family and friends)

Benefits

Additional Information

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact. We're looking for a Creative Director to lead and evolve the Pair Eyewear brand across every touchpoint. This role will report to our VP of Marketing and sits the intersection of brand, performance, and product storytelling, shaping how we show up visually and creatively as we continue to scale. You'll be responsible for defining and driving our creative vision, leading a high-performing team, and ensuring everything we put into the world feels cohesive, thoughtful, and distinctly Pair. This is a strategic and hands-on role, you'll be setting the creative vision and roadmap one moment, and in the weeds giving art direction on a shoot or refining copy the next. From campaign concepting to execution, you'll balance big-picture brand building with performance-driven creative that delivers results.

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