Vice President, Corporate and Product Public Relations (Americas)

About the role

ServiceNow is looking for a Vice President of Corporate and Product Public Relations to lead all earned media strategy across the Americas, spanning the United States, Canada, and Latin America. This is a senior executive role with enterprise-wide accountability for how ServiceNow is perceived externally as an AI leader that makes the world work better.. Reporting to the Chief Communications Officer, you will own the full PR agenda across corporate reputation, product storytelling, executive visibility, and crisis and issues management for the Americas region. You will lead a high-performing team of PR professionals, manage agency relationships, drive AI tool use, and serve as a strategic advisor to executive leadership, including the CEO, on all matters of public narrative. This role sits at the intersection of corporate and product communications, requiring someone who can connect financial momentum and brand reputation to product innovation and market positioning in one coherent voice.

Responsibilities

• Regional PR Leadership
• Own and execute the integrated PR strategy for the Americas, aligning corporate and product narratives across US, Canada, and LATAM markets.
• Build and scale a high-performing PR team, setting clear performance expectations, coaching talent, and fostering a culture of accountability and creative excellence.
• Leverage AI tools and emerging technologies to drive smarter, faster communications and set the standard for how the team works in an AI-first environment.
• Manage agency relationships across the region, including scope, performance, and budget.
• Develop annual operating plans, budgets, and KPIs tied to reputation, share of voice, executive visibility, and business impact.
• Experience in a Marcom function that embraced leadership across both the marketing and communications functions
• Corporate Communications
• Lead development and execution of corporate PR strategy that positions ServiceNow as a market leader in AI-powered enterprise transformation.
• Drive proactive media outreach across top-tier technology, business, financial, and general press in the Americas.
• Own regional financial communications including earnings support, investor narrative alignment, and regulatory disclosures, in partnership with Finance and Legal.
• Manage issues and crisis communications with speed, poise, and rigor; maintain regional crisis playbooks and lead scenario planning.
• Product and Innovation PR
• Build and execute product PR strategy across ServiceNow workflows, the Now Platform, and AI and GenAI offerings, tying product launches to broader corporate and market narratives.
• Partner with Product, Marketing, and Sales to drive integrated launch and go-to-market campaigns that maximize coverage and audience engagement.
• Translate complex technology into compelling, accessible stories for business and technology media across the region.
• Develop press materials, messaging frameworks, and content that clearly articulate product value, customer outcomes, and competitive differentiation.
• Executive Visibility and Counsel
• Earn credibility and trust, and serve as a trusted strategic advisor to the executive leadership team on reputation management, narrative positioning, and external communications.
• Build executive public profiles for regional and global leaders through strategic media placements, speaking opportunities, and thought leadership.
• Prepare senior executives for media engagements, including message development, briefings, and coaching.
• Storytelling and Media Relations
• Build and maintain strong relationships with editors, reporters, and influencers across tech, business, and industry media throughout the Americas.
• Craft and drive multi-dimensional narratives that connect ServiceNow's corporate vision to product innovation, customer success, and business impact.
• Serve as regional spokesperson when appropriate.
• Track, analyze, and report on PR performance using data-driven insights to continually refine strategy and demonstrate business impact.
• 15+ years of progressive communications and public relations leadership, with significant experience in technology, SaaS, or high-growth enterprise software.
• Demonstrated success leading both corporate and product communications functions, with the ability to integrate them into a unified

Benefits

Additional Information

Company Description: It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone-freeing people from the busy work so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow- helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

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