Global Social Listening & Insights Manager

Responsibilities

• Social Listening Analysis : Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry
• Social Insights Generation : Synthesize social listening and digital analytics learnings and deliver actionable insights that can impact brand marketing activity
• Cultural Trend Identification : Monitor and report on cultural trends driving engagement across social platforms
• Category Analysis : Alongside traditional Insights team, monitor alcohol category developments across social & traditional media, identifying shifts in consumer and brand behavior & dynamics
• Traditional Media/PR Tracking : Analyze and report on PR and earned media performance for ABI and its brands using media monitoring tools
• Cross-Functional Collaboration : Work seamlessly with internal team members across Strategy, Creative, and Brand, as well as with external partners
• Data Storytelling : Generate clear and concise learnings from social tools with a strong ability to communicate with key stakeholders
• Tools Optimization : Ensure mastery of social listening and analytics tools suite while actively monitoring the landscape for potential improvements
• Benchmarking : Conduct regular industry and competitive analysis to provide context and insights into marketing strategies

Requirements

• Level of Education: Bachelor's degree in marketing, communications, data analytics, or related field
• Technical:
• Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ)
• Proficiency with traditional media/PR tracking tools (i.e. Cision, TalkWalker, Meltwater)
• Strong data interpretation and visualization skills
• Experience with advertising and creative campaign measurement
• Soft:
• Strong analytical and critical-thinking abilities
• Strong storytelling and presentation skills with C-Suite level stakeholders
• Deep fluency in today's culture and shifting media behaviors
• Ability to communicate data-driven insights
• Curiosity and adaptability to navigate fast-evolving digital landscape
• Collaborative mindset with ability to work across functions
• Experience (Years within Function): Minimum of 7 years in social listening, digital analytics, PR, or related roles within marketing or agency environment

Benefits

Additional Information

About AB InBev AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands we're number one or two in many of the world's top beer markets: North America, Latin America, Europe, Asia, and Africa. Role Summary: The Global Social Listening & Insights Manager plays a critical role within the operation of our in-house agency, draftLine , bridging the gap between data and creativity. The position is responsible for leveraging social listening, digital analytics, and cultural trend spotting to unlock creative brand opportunities for our Global Brands (Corona, Budweiser, Stella Artois, Michelob ULTRA). Proactively staying on top of the latest in the digital and cultural landscape, as well as gathering consumer and category insights, this team member will deliver actionable insights and reporting that empower marketing teams to make stronger data-driven decisions.

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