Head of Member Growth Marketing

About the role

As the Head of Member Growth Marketing, you will lead a revenue-driving team responsible for growing membership across Maven's full book of business - from Fortune 100 employers to populations enrolled directly through health plans. This is a high-ownership role sitting at the intersection of marketing, CS, and product, with direct accountability to enrollment outcomes across both our enterprise and consumer businesses.

Responsibilities

• Team leadership: You'll set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond. You're developing people, not just directing them.
• Experimentation culture: A/B tests on landing pages. Paid ads layered against claims campaigns. Copy and UX hypothesis testing. Partnership pilots. If it could drive scaled growth, you're a creative, collaborative partner in figuring out whether it will.
• Measurement infrastructure: You'll build the reporting that makes enrollment performance legible at the channel level, client level, and program level. The team is moving from individual account focus to a scalable program model, and we'll pursue metrics to catch that shift and make it visible.

Requirements

• You have deep fluency in enrollment funnel mechanics, from landing page CVR, email-to-enrollment conversion, claims-triggered campaigns, paid media layering, to renewal and reactivation rates. You have a track record of meaningful, measurable improvement across eac

Benefits

Additional Information

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission - Maven Clinic is a recipient of over 30 workplace and innovation awards, including: Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) TIME 100 Most Influential Companies (2023) Fast Company Most Innovative Companies (2020, 2023) Built In Best Places to Work (2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) Great Place to Work certified (2020, 2021, 2022, 2023, 2024) Fast Company Best Workplaces for Innovators (2022) Built In LGBTQIA+ Advocacy Award (2022)

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