Senior Marketing Executive

Responsibilities

• Brand and Content
• Support brand development across all touchpoints.
• Manage social media planning, content coordination, and community engagement.
• Execute simple paid social activities on Meta (boosting, basic campaign setup) based on provided strategy.
• Assist in content creation including copywriting, briefing designers, and overseeing production.
• Contribute to merchandise concepts and brand-led creative assets.
• PR, KOL, and Partnerships
• Assist with PR coordination, media engagement, and agency communication.
• Manage influencer/KOL outreach and content deliverables.
• Support the identification and coordination of brand partnerships.
• Campaigns and Projects
• Assist in planning and executing integrated marketing campaigns such as menu launches, seasonal activations,collaborations, and in-store events.
• Coordinate campaign briefs, timelines, and approvals with internal teams and agencies.
• Ensure brand consistency across all campaign materials.
• Analytics & Reporting
• Compile marketing data to evaluate campaign results and customer engagement.
• Prepare weekly or monthly reports for internal review.
• Use insights to support optimisation of future initiatives.

Requirements

• 2-4 years of marketing experience in consumer brands, lifestyle, retail, hospitality, or F&B.
• Strong understanding of brand and social media.
• Good copywriting and content planning skills.
• Organised, detail-oriented, and able to manage multiple projects.
• Comfortable with campaign planning and working with agencies.
• Basic understanding of analytics and performance marketing.
• Thrives in a fast-paced, hands-on environment.
• Proactive, resourceful, and able to work independently when needed.

Additional Information

Role Overview You will contribute to end-to-end marketing initiatives including brand campaigns, social media, content development,partnerships, PR/KOL management, and advertising. The role requires strongorganisation, good creative judgment, and the ability to collaborate across teams.

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Company Intel

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