Product Marketing Senior Analyst (Bangkok Based, relocation provided)

About the role

The B2B Marketing team at Agoda is seeking a Product Marketing S enior Analyst, to work on our content strategy efforts. The ideal candidate will play a pivotal role in defining and executing our product marketing strategy, ensuring that our products resonate with our target audience and achieve market success. You will work on various initiatives to enhance our brand visibility and create compelling narratives that resonate with our B2B partners and prospective partners which drive significant impact to the organization. Role Overview As the Product Marketing S enior Analyst, you will work on the development and execution of various communication strategies aimed at B2B partners. This role includes contributing to Agoda's comprehensive product marketing strategies, working on our core product value propositions, optimizing all content efforts and measurement tracking, crafting materials for C-suite presentations, and collaborating with stakeholders across departments to identify and showcase our strengths in the B2B travel sector.

Responsibilities

• Develop and Implement Product Marketing Strategy: working on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
• Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
• Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
• Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
• Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
• Conduct Market Research: Identify partner needs and market trends to develop a competitive positioning strategy.
• Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.
• What You'll Need to Succeed
• Extensive Experience : A minimum of 2 years in product marketing, strategy, content marketing, or related roles-preferably in the tech industry. Experience in a B2B marketing environment is a plus.
• Data-Driven Approach: Strong analytical skills with the ability to analyze data (SQL knowledge is a strong plus), translate data into actionable insights, and support content strategies and value propositions.
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
• Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
• Industry and Product Knowledge: Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.
• Technical Proficiency: Knowledge of marketing automation tools, CRM systems, and analytics software is an advantage.
• Why Join Us?
• #STRA#ANLS#MRKT#3#LI-TR2 #Bengaluru #SãoPaulo #Delhi #NewYorkCity #Nigeria #London #Hyderabad #Pune #Mumbai #Colombia #Paris #Jakarta #Chennai #SanFrancisco #WashingtonDC #Toronto #Pakistan #

Benefits

Additional Information

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you're ready to begin your best journey and help build travel for the world, join us. This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.

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