Sr Dir Marketing Technology Systems

About the role

Job Summary The Senior Director of Marketing Technology Systems is responsible for owning the enterprise marketing technology ecosystem as a set of core business platforms. This role ensures marketing technologies are architected, integrated, secure, and operated as reliable enterprise systems that scale with business strategy. The role partners closely with Marketing, Ecommerce, Data & Analytics, Sales, and Enterprise Architecture functions. Success is measured by platform reliability, extensibility, adoption, and the speed at which the business can safely execute its customer and growth strategies. Job Description MAJOR RESPONSIBILITIES: Platform Ownership & Strategy Own the end‑to‑end lifecycle of marketing technology platforms, from strategy and roadmap through delivery, operations, and optimization. Translate business and customer strategy into a cohesive MarTech platform roadmap, aligned with enterprise architecture standards and IT strategy. Ensure that the strategy spans the entire supply chain of modern marketing, from data and asset collection, organization and management, to automated marketing experience delivery (on- and off-site) to behavioral data capture and analysis. Treat MarTech as a product portfolio, prioritizing investments based on business value, scalability, and long‑term sustainability. Serve as the primary IT point of accountability for Marketing Technology with executive business stakeholders. Ensure that AI is leveraged purposefully throughout the strategy to accelerate speed-to-value and drive efficiency and outcomes. Architecture & Integration Partner with Enterprise Architecture to create reference architectures, data pipelines, and integration standards, and data objects. Ensure interoperability across the sales and marketing technology ecosystem, including Medline.com, CRM, CDP, marketing automation, personalization, analytics, and consent platforms. Ensure seamless and resilient integrations across customer, product, order, and behavioral data sources, our content assets/DAM, and our experience delivery capabilities. Ensure partnership with Enterprise AI initiative owners to leverage AI as effectively as possible to drive best-of-breed outcomes. Delivery & Operations Establish clear delivery models for platform enhancements, integrations, and major initiatives. Ensure platforms meet enterprise expectations for availability, performance, security, and resiliency. Embed operational discipline including incident management, change management, and release governance. Own platform SLAs, technical debt management, and lifecycle planning. Governance & Enablement Define governance models that balance control with enablement, allowing Marketing teams to move quickly within guardrails. Establish standards for configuration, customization, data usage, access controls, and vendor solutions. Enable self‑service and reuse through shared components, documentation, and enablement frameworks. Partner with Security, Legal, and Compliance to ensure platforms meet privacy, consent, and regulatory requirements. Data, Analytics & Emerging Capabilities Partner with Data & Analytics teams to ensure marketing platforms leverage trusted, enterprise-grade data. Enable closed‑loop measurement by ensuring data flows support consistent analytics and reporting. Advance AI usage by integrating enterprise AI services into marketing platforms in a governed, scalable way. Ensure new capabilities are production‑ready, supportable, and aligned with IT standards. Financial & Vendor Management Own budgeting, forecasting, and cost optimization for the MarTech portfolio. Lead vendor selection, contract negotiations, and performance management. Drive tool rationalization and ensure ROI is measured at the platform level, not just feature adoption. MINIMUM JOB REQUIREMENTS: Education Bachelor's Degree in Computer Science, Information Systems, Business Administration, or a related field or equivalent experience. Certification / Licensure Proven track record owning customer facing platforms as enterprise systems (MarTech, CRM, digital, or data platforms). Work Experience 12+ years of experience in enterprise IT, platform engineering, or large‑scale business systems leadership. 5+ years leading managers and senior technical leaders in complex environments. Knowledge / Skills / Abilities Strong experience with system integration, data architecture, and platform modernization. Ability to partner deeply with business leaders while retaining clear IT accountability. PREFERRED JOB REQUIREMENTS Education Advanced degree in related field. Certification / Licensure Familiarity with CDPs, CRM platforms, marketing automation systems, and consent/privacy tooling. Knowledge / Skills / Abilities Experience integrating AI or advanced analytics into production platforms. Background in large, highly matrixed enterprises. DISCLAIMER All duties and requirements are subject to possible modification to reasonably accommodate

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