Senior Product Marketing Manager

About the role

You will work with a company building a Generative Infrastructure platform that empowers developers through self-service infrastructure while maintaining governance and compliance at scale. The platform accelerates developer velocity through automation and infrastructure-as-code, adapting to organizations at different maturity levels-from frontend teams requiring abstraction to advanced teams seeking autonomy. This role sits at the intersection of deep technical expertise and strategic marketing. You will translate complex DevOps and cloud-native capabilities into compelling narratives that resonate with practitioners (Platform Engineers, SREs, DevOps teams) as well as executive stakeholders (CTOs, VPs of Engineering). This is an AI-first marketing role. You will operate in a high-velocity environment leveraging AI tools to produce content, research, and insights at scale-focusing on both quality and speed beyond traditional marketing approaches. Position: Senior Product Marketing Manager Seeking a Senior Product Marketing Manager with strong roots in the DevOps and cloud-native ecosystem. The ideal candidate combines hands-on technical understanding with the ability to craft clear, outcome-driven messaging and drive go-to-market strategy in an AI-first environment. The company is building a next-generation platform in the DevOps and cloud-native space, enabling organizations to scale infrastructure through automation while maintaining governance and control. If you are passionate about shaping how complex technical platforms are positioned in the market-and want to operate in an AI-first marketing environment-this role offers the opportunity to define messaging, drive adoption, and influence how a category evolves.

Responsibilities

• Messaging & Positioning
• Develop clear, differentiated product messaging across customer segments (Platform Engineering, CI/CD, SRE, Observability)
• Translate platform capabilities into outcome-driven narratives tied to real customer challenges
• Build messaging frameworks for both technical and executive audiences (including CTOs and VPs of Engineering)
• Create website content and marketing assets communicating differentiation and ROI
• Quantify and communicate business impact (deployment speed, cost savings, risk reduction, scalability)
• Market Research & Competitive Analysis
• Conduct research on industry trends, customer pain points, and competitive positioning
• Provide insights to influence product strategy and differentiation
• Leverage AI tools to accelerate research and competitive intelligence
• Go-to-Market Strategy & Product Launches
• Lead go-to-market strategies for product launches
• Drive adoption through market-aligned strategies and customer narratives
• Develop persona-specific content for different audience levels
• Sales Enablement
• Develop sales collateral (pitch decks, battle cards, ROI calculators, case studies)
• Partner with sales to refine messaging across the customer journey
• Enable sales teams to engage both technical and executive audiences
• AI-Powered Content Creation
• Produce whitepapers, case studies, technical guides, blog posts, and campaign assets
• Operate within an AI-first content workflow (ideation, drafting, refinement)
• Simplify complex technical concepts for both technical and business audiences

Requirements

• Technical & Domain Expertise
• Strong experience in DevOps, platform engineering, or cloud-native ecosystems
• Deep familiarity with IaC tools (Terraform, OpenTofu, Helm), Kubernetes, and CI/CD architectures
• Understanding of SRE practices (incident management, error budgets, runbooks) and observability (metrics, logs, traces)
• Ability to evaluate technical content for accuracy and relevance
• Comfortable engaging with engineers, architects, and senior technical leaders
• AI-First Mindset
• Experience working with AI tools (e.g., ChatGPT, Claude) for content creation and research
• Ability to integrate AI into scalable content workflows
• Focus on output quality and speed using AI
• Strategic & Analytical Skills
• Ability to translate technical capabilities into business impact narratives
• Experience quantifying ROI and building business cases
• Experience in market research and GTM strategy development
• Collaboration & Execution
• Experience working cross-functionally with product, engineering, and sales teams
• Strong organizational skills and ability to manage multiple projects
• Ability to operate autonomously in a fast-paced environment
• Background as a DevOps practitioner, platform engineer, SRE, or technical marketer
• Experience working with Platform Engineering, SRE, or Observability teams
• Familiarity with CRM, marketing automation, and CMS tools
• Experience in cloud-native, IaC, Kubernetes, or CI/CD environments

Benefits

Additional Information

Senior Product Marketing Manager (LATAM) (Remote)

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Company Intel

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