VP of Growth

About the role

As VP of Growth at Mochi Health, you'll own patient acquisition, activation, and retention across our entire platform. You'll build and lead the growth function-spanning performance marketing, lifecycle marketing, growth product, analytics, and conversion optimization-to scale our patient base while maintaining efficient unit economics in a competitive, regulated market. This role is equal parts strategist, builder, and operator. You'll develop the growth playbook that takes us from thousands to millions of patients, build the team and infrastructure to execute it, and drive the day-to-day execution that hits aggressive growth targets. You'll work at the intersection of healthcare, consumer marketing, and marketplace dynamics-balancing patient trust, clinical quality, and business growth. This is a high-impact leadership role for someone who has scaled consumer health or marketplace businesses, thrives on data and experimentation, and understands that in healthcare, growth must be built on trust and clinical outcomes, not just performance marketing tactics.

Responsibilities

• Own the Growth Strategy
• Define and execute the patient acquisition and retention strategy across all channels and products
• Build the growth roadmap aligned with business goals, working backwards from revenue and patient targets
• Identify and prioritize the highest-leverage growth opportunities (new channels, products, markets, patient segments)
• Establish growth metrics, goals, and forecasting models that guide investment and decision-making
• Partner with executive leadership to shape company strategy based on growth insights
• Build and Lead the Growth Team
• Recruit, hire, and develop a high-performing growth organization (15-30 people across marketing, analytics, growth product)
• Structure the team for scale: performance marketing, lifecycle/CRM, growth product, analytics, creative/brand
• Create career frameworks and development paths that attract and retain top growth talent
• Foster a culture of experimentation, data-driven decision-making, and rapid iteration
• Build rituals and processes that enable the team to move fast while maintaining quality
• Drive Patient Acquisition
• Scale efficient patient acquisition across paid channels (SEM, social, display, affiliates, partnerships)
• Develop and optimize organic growth channels (SEO, content, referrals, community)
• Build and test new acquisition channels and tactics to diversify patient sources
• Manage marketing budget and CAC targets across channels, optimizing for LTV:CAC ratios
• Work with Creative/Brand to develop high-performing ad creative and messaging that converts
• Optimize Conversion & Activation
• Lead growth product initiatives to improve conversion throughout the patient journey
• Partner with Product and Design to optimize onboarding, activation, and time-to-first-value
• Run experimentation programs (A/B tests, multivariate tests) to continuously improve conversion
• Identify and remove friction in the patient experience from discovery to first prescription
• Build systems to personalize patient experience based on needs, conditions, and behaviors
• Maximize Retention & LTV
• Own lifecycle marketing strategy to drive engagement, retention, and LTV
• Build email, SMS, and in-app campaigns that keep patients engaged with their care
• Develop reactivation and winback programs for lapsed patients
• Partner with Clinical and Operations to identify churn drivers and build interventions
• Create loyalty and referral programs that turn patients into advocates
• Establish Growth Operations & Analytics
• Build analytics infrastructure to measure, attribute, and optimize across the full funnel
• Implement experimentation frameworks and statistical rigor for testing
• Create dashboards and reporting that give the team and leadership real-time growth visibility
• Develop forecasting m

Benefits

Additional Information

Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this. We're building an AI-driven marketplace that makes healthcare discoverable-connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we've grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems. Our platform does what legacy healthcare can't: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We're proving that healthcare can be more affordable, more human, and far more intuitive than what exists today. Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.

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