Demand Generation Manager

About the role

CitySwift is looking for a proactive and organised Demand Generation Manager with a strong background delivering measurable pipeline impact through Account Based Experiences (ABX). This is a hands-on role focused on planning and executing high-quality, multi-channel campaigns, including overseeing a busy events calendar. Working closely with CitySwift's Content Marketing, Product Marketing and Sales teams, you will take ownership of day-to-day ABX campaign execution across a variety of channels - covering everything from initial research and setup through to execution and reporting.

Responsibilities

• Campaign Execution
• Contribute to quarterly campaign strategy and planning, aligned to ABX priorities and the events calendar.
• Build and launch multi-channel ABX campaigns, across organic social, paid social, events, outbound and industry/trade publications - ensuring coverage across core segments and markets.
• Monitor performance and optimise campaigns on an ongoing basis, refreshing messaging, creative and audience targeting based on performance data and learnings.
• Draft campaign copy and brief on creative requirements.
• Produce performance reports covering company-level and ad/campaign-level engagement, sharing with relevant stakeholders.
• Monitor weekly budget pacing and flag or reallocate spend across segments and regions, as needed.
• Keep outbound messaging templates up to date with current product positioning, tailored to the relevant segment, region and persona.
• Monitor intent signals and flag moderate or high signals to Sales.
• Update the campaign calendar to ensure team-wide visibility of all active campaigns.
• Events Management
• Own end-to-end management of owned and in-person events, using CitySwift's Events Playbook as a foundation and improving it over time.
• Maintain the events calendar, researching new events and supporting evaluation and go/no-go recommendations to commercial leadership.
• Partner closely with Sales and the executive team to plan and execute all pre-event activity, including attendee outreach and social campaigns, to secure meetings ahead of each event.
• Manage event logistics including registration, team attendance coordination, stand rotas, on-site activation planning, and fringe events.
• Collect post-event feedback and review and report on performance against pre-defined success metrics.
• Track and maintain the events budget on an ongoing basis.
• Run bi-weekly events meetings with the broader team.
• Key Skills
• 3+ years of experience in B2B marketing (ideally in SaaS), with a focus on campaign execution and/or events management.
• Hands-on experience running LinkedIn advertising campaigns, including audience build, creative briefing, performance monitoring, and optimisation.
• Experience with other paid distribution channels a bonus.
• Familiarity with ABM/ABX principles and experience running multi-channel campaigns targeting enterprise or mid-market audiences.
• Experience managing events end-to-end.
• Working knowledge of HubSpot or a comparable CRM/marketing automation platform.
• Ability to translate complex concepts into clear, simple and compelling copy.
• Strong organisational skills with the ability to manage multiple workstreams and deadlines simultaneously.
• Analytical mindset with the ability to read performance data and translate it into clear, actionable optimisations.
• Collaborative team player who communicates clearly and builds strong relationships across the wider Commercial team.
• Proactive, detail-oriented, and comfortable working autonomously in a fast-moving environment.
• We value, recognise and reward our people
• A role with real scope, where your impact is visible, your salary is reviewed as we grow, and there are career progression opportunities as the company scales and internationalises.
• Comprehensive health and life insurance through Laya Healthcare in Ireland and Aviva in the UK.
• Flexible working with hybrid working as the default in Ireland, core hours of 10am to 4pm,

Benefits

Additional Information

About Cityswift CitySwift is the world's leading performance optimisation platform for public transport, enabling data-driven decision-making for some of the largest transport networks globally. Backed by over €15 million in venture capital funding, we partner with major public transport operators and government authorities, including Go-Ahead Group, Transport for London, and many more. CitySwift is experiencing accelerated growth, with 117% year-over-year revenue growth in 2025. Our mission is to increase the adoption of sustainable public transport worldwide. Today, our platform optimises more than 3 billion passenger journeys annually, and our target is to reach 10 billion journeys by the end of 2026. At CitySwift, you'll have the opportunity to take ownership, make a measurable impact, and grow professionally as part of a collaborative, mission-driven team. Join us in shaping the future of public transport by driving the next phase of CitySwift's growth.

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