Manager-Brand & Creative Strategy

Responsibilities

• Creative Strategy Development
• Develop integrated creative strategies for brand campaigns, social media, influencer programs, and performance marketing across all consumer business units
• Translate business and marketing strategies into clear, inspiring creative briefs that guide agency partners and internal teams
• Lead social media and influencer creative strategy, identifying partnership opportunities and developing creative programs that feel authentic and drive engagement
• Partner with Manager, Brand Social on social content calendar, ensuring creative consistency and strategic alignment
• Create testing strategies for creative optimization across channels (brand media, social, email, performance marketing)
• Maintain and evolve brand guidelines, ensuring creative consistency across all touchpoints and business units
• Serve as creative gatekeeper, ensuring all consumer-facing creative meets brand standards and quality expectations
• Partner with media teams to ensure creative is optimized for each media channel and format (TV, streaming, digital, OOH, social, email)
• Collaborate with analytics to understand creative performance and optimize future creative strategies
• Apply a strong creative point of view to ensure strategic direction translates into effective, platform-ready creative
• Contribute to concept development and creative ideation, helping shape how campaigns come to life across channels
• Ensure brand positioning and messaging are consistently reflected in creative execution
• Agency Management & Creative Development
• Serve as primary creative strategist for creative agency partners, providing strategic direction and feedback
• Brief creative agencies on campaigns, ensuring briefs are clear, inspiring, and strategically sound
• Evaluate creative concepts and executions against strategic objectives, brand standards, and business goals
• Provide strategic creative feedback that elevates agency work while maintaining alignment to business objectives
• Manage creative review and approval processes, coordinating stakeholder feedback and ensuring timely decision-making
• Partner closely with agencies to refine and elevate creative work, bringing a strong eye for design, storytelling, and content effectiveness
• Step in as needed to support or supplement creative development-ensuring quality and continuity across deliverables
• Creative Production & Brand Execution
• Contribute hands-on creative expertise across design, content, and storytelling to support campaign execution
• Guide development of social content, video, and digital assets to ensure alignment with strategy and platform best practices
• Ensure creative execution reflects modern content trends, platform behaviors, and audience expectations
• Support ongoing evolution of brand expression across formats, ensuring relevance and consistency
• Required Qualifications :
• Bachelor's degree in a related discipline and 6 years experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years experience; a Ph.D. and 1 year of experience; or 10 years experience in a related field
• Proven experience develop

Benefits

Additional Information

Company Cox Automotive - USA Job Family Group Marketing Job Profile Creative Production Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % Yes, 5% of the time Work Shift Day

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