Senior Manager, Creator Partnerships

About the role

The Senior Manager, Creator Partnerships is responsible for recommending, negotiation & executing creator partnerships across AEGM brands, genres & IP. This role will be responsible for developing and maintaining an internal creator network through sourcing, vetting, negotiation and management. The role will execute & maintain partnerships to meet broader business' goals like driving fandom - audience growth, engagement and heart score - or subscriptions through creator content strategy. The role reports directly into the VP, Organic Social & Creator Partnership s and works closely with the VP to ensure strategic alignment between business goals & creator recommendations/activations. The Senior Manager manages the day-to-day relationship with creators - doing outreach, onboarding, ideation & optimizations with creators. This individual will be the connective tissue between creators and AEGM. They collaborate with Marketing, Ad Sales, StoryGround, Editorial, Digital Creative, Programming and PR teams to facilitate successful evergreen partnerships. WHAT YOU WILL DO: Senior Manager, Creator Partnerships Creator Roster & Network Management Build, curate, and continuously refresh an evergreen creator bench across tiers (nano, micro, macro, and hero talent) and content categories aligned to our brand portfolio businesses and audience segments. Expand and evolve the existing ambassador program for priority brands and franchises, developing customized engagement strategies, strengthening creator relationships, and scaling the program to drive greater audience growth and advocacy. Maintain creator database that tracks creator specialties, audience demographics, platform strengths, performance history, availability, and rate benchmarks - updated on a rolling basis. Scout and recruit emerging talent proactively, going beyond standard lists and platform searches to surface creators with authentic audience relationships and high-potential brand affinity. Own onboarding for new roster additions - including initial outreach, relationship establishment, and integration into our creator database and management systems. Casting, Matching & Deployment Serve as the internal casting resource for Marketing, Programming, PR, and Ad Sales/StoryGround (internal agency) teams - translating campaign and client briefs into specific creator recommendations. Match creators to always-on and reactive content briefs based on audience fit, content style, platform behavior, and campaign objectives, minimizing cold sourcing timelines for internal stakeholders. Collaborate with Sales and StoryGround on creator-led branded content offerings, integrating roster talent into sponsorship packages and advertiser pitches. Flag creator availability and exclusivity conflicts across simultaneous activations to prevent scheduling or brand safety collisions. Agency & External Partner Management Manage the day-to-day operational relationship with our agency partners including campaign execution oversight, casting direction, deliverable tracking, timeline management, and performance reporting. Manage creator and agency budgets, negotiate rates, and optimize spend to maximize business impact and return on investment. Review and approve agency casting recommendations; provide clear feedback on misalignment and identify alternatives from our internal bench where applicable. Identify opportunities to extend creator a

Benefits

Additional Information

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales). Office locations include New York City, Los Angeles, Chicago, and Stamford, CT. Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming. Division Story Creativity and collaboration are at the heart of the A+E Global Media Digital Content & Platforms team. Our Company mission and vision is to create illuminating and entertaining content for the most expansive audience possible by meeting audiences wherever and however they consume content, and this team is key to meeting that North Star. We are passionate about using technology in fresh ways and shaping narratives - from the first spark of an idea to their final digital form. As an employee of A+E Global Media, you'll be part of a global media and entertainment company that values diversity, representation, flexibility and kindness. In fact, Forbes named us one of America's Best Midsize Employers for consecutive years, and Newsweek named us in their list of America's Most Loved Workplaces, as well as their list of America's Greatest Workplaces for Diversity, LGBTQ+ and Women employees. Job Description

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