Media Reporting Analyst

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Sobre WPP WPP es el socio de crecimiento de confianza para las marcas líderes del mundo. Unimos inteligencia de medios de vanguardia y soluciones de datos, creatividad de clase mundial, producción de próxima generación, soluciones empresariales transformadoras y asesoramiento estratégico experto en una única empresa, impulsada por talento excepcional y nuestra plataforma de marketing agencial, WPP Open, para ayudar a nuestros clientes a navegar el cambio, capturar oportunidades y generar un crecimiento transformador. Para más información, visite WPP.com . We are seeking a highly analytical and naturally curious Media Data Operations Specialist to join our Performance Analytics team supporting Virgin Voyages. This role requires a unique blend of deep data operations expertise and a "customer service" mindset. You will not only manage complex data ingestion and QA across multiple media platforms but also translate that data into compelling stories, actionable insights, and accurate financial pacing for internal teams and clients.

Responsibilities

• Data Operations & QA: Manage daily data ingestion, classification, and quality assurance across 20+ API and non-API vendors (Meta, TikTok, SA360, CM360, DV360, etc.). Validate data against Tableau dashboards and GA4.
• Daily Rhythm & Delivery: Be comfortable thriving in a structured daily rhythm. You'll manage morning reporting cadences, helping the team hit a key daily milestone of validating and QAing data feeds.
• Budgeting & Forecasting: Transform and load daily budget data into reporting systems (Halo/MPP) to reflect revised media plans. Update the Projected Sessions & Bookings Excel model using daily media spend.
• Reporting & Insights: Own the weekly SIA Performance Report (including the pacing tab) and manage time-sensitive ad-hoc data pulls. Analyze trends, identify anomalies, and write concise insights for media and strategy teams.
• Tracking, Pixels & MMM Support: Manage quarterly "Booking Confirmation QA" by auditing live pixels and floodlights via GTM. Additionally, extract, compile, and format prior-quarter data for Analytic Partners (AP), coordinating iterations to resolve any data discrepancies.
• Stakeholder Collaboration & Storytelling: Act as the connective tissue between data and media teams. Ask "why" data is trending a certain way, investigate variances, and clearly articulate findings to internal stakeholders.
• Vendor Management: Coordinate with non-API vendors to ensure timely delivery of weekly/monthly spend files. Define tracking requirements and support end-to-end testing for the onboarding of new vendors.

Requirements

• Curiosity & Drive: You don't just report the numbers; you dig deeper to find the root cause and are excited to bring solutions to the team.
• Interpersonal Skills: Strong ability to build relationships and communicate effectively (fluent English required). You are comfortable reaching out to cross-functional teams and external vendors to track down answers.

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