Marketing Manager

Responsibilities

• This position requires both a strong strategic outlook and hands-on responsibilities for daily operations. You will serve as a key member of our local management team and contribute to our wider marketing initiatives, including:
• Develop and implement local marketing strategies aligned with business goals and global brand position.
• Lead a small team of marketing professionals, managing performance, development, resources, and budgets to ensure efficiency and high motivation.
• Plan, execute, and optimize local campaigns across digital channels (with your strong focus on B2B). You will keep the overview of current and upcoming projects, understand users' and customer's needs.
• Set up and manage B2B campaigns focused on acquiring new clients and supporting business development objectives.
• Build and develop B2B communication channels to increase awareness of Ticketmaster products and solutions.
• Initiate and execute educational campaigns for B2B audiences, explaining how Ticketmaster products can support clients in event organization, ticket sales, and audience growth.
• Collaborate with commercial teams to tailor marketing solutions that meet specific client needs. You will support the sales team with marketing presentations
• Maintain and grow strong client relationships through consultative marketing support and bespoke campaign planning.
• Track and report on campaign performance, using insights to adjust marketing strategies and improve ROI.
• Actively contribute to local and regional marketing discussions to align efforts and share best practices.
• Occasionally manage relationships with the media and press to ensure positive brand representation, manage collaboration with local marketing agency
• Champion a collaborative and proactive team culture, encouraging knowledge sharing and innovation.
• WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• Higher education in Marketing, Communications, or a related field.
• Minimum 5 years of relevant marketing experience, preferably in a managerial role.
• Strong expertise in B2B marketing, marketing strategy, campaign execution, analytics, and reporting.
• Proven team management skills and experience overseeing budgets and resource planning.
• Hands-on experience with email platforms, social media, planning tools, and CRM systems.
• Familiarity with Figma and Canva, CMS platforms, and basic HTML is a plus.
• YOU (BEHAVIOURAL SKILLS)
• A confident and honest communicator with strong interpersonal skills.
• A marketing allrounder and you have professional experience in the fields of B2B marketing, social media and content marketing in an international environment. Both strategic and hands-on: you enjoy leading a team but also diving into day-to-day campaign execution.
• Proactive, organized, and solution-oriented - you take clear ownership and thrive on managing multiple projects and shifting priorities.
• A strong team player who contributes to a positive and result-driven culture.
• Fluent Polish with very good English skills are required. Other languages is an advantage (spoken and written).
• LIFE AT TICKETMASTER
• We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
• We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicate

Benefits

Additional Information

Job Summary: JOB DESCRIPTION - MARKETING MANAGER Location: Warsaw, Poland Division: International Ticketing Line Manager: Managing Director, Ticketmaster Poland Contract Terms: Permanent, Full Time 40h/week THE TEAM Our vision is to connect people around the world to the live events they love - and we are now seeking a skilled and driven Marketing Manager to lead our marketing efforts in the Polish market. This role is ideal for someone who thrives in a fast-paced environment and combines strategic thinking with a very hands-on approach. THE JOB As our new Marketing Manager, you will oversee a variety of tasks and responsibilities. You will be the force behind defining and executing marketing strategies that drive demand, increase brand visibility, and grow sales across both B2B and B2C audiences. A key focus for this role is to build and maintain strong relations with all our clients, ensuring effective marketing planning and execution to drive up ticket sales and client satisfaction. At the same time, you'll collaborate with a small team of local marketing professionals, guide the local implementation of campaigns, and collaborate closely with internal teams and external stakeholders.

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