Agency Partner Manager, Thailand

Responsibilities

• Strategic Partnership Development
• Establish and maintain strong relationships with agency partners, serving as their primary TikTok contact and strategic advisor
• Develop comprehensive partnership plans aligned with agency business objectives and TikTok's strategic goals
• Conduct regular meetings with agency points of contact, including in-person engagements when appropriate (meals, lunch & learns, events, meetings)
• Understand historical agency performance and progress, setting clear goals for partnership advancement
• Revenue Growth & Business Development
• Drive new revenue acquisition through systematic agency pipeline building and conversion
• Execute targeted reactivation sprints to bring back high-value dormant advertisers
• Protect and expand existing revenue through account expansion, frequency management, and budget optimization
• Identify upsell and cross-sell opportunities within agency client portfolios
• Product Adoption & Enablement
• Drive adoption of key MBO products including Branded Mission, Branded Buzz, Branded Effect, and Consideration Ads
• Implement structured training and certification programs to accelerate agency capabilities
• Lead enablement programs for Live GMV Max adoption with key creators and MCNs
• Utilize case studies and benchmark data to demonstrate product value and lower adoption barriers
• Data Analysis & Performance Management
• Formulate comprehensive sales plans based on complex data analysis
• Track QTD progress against targets and required run-rates through weekly performance reviews
• Monitor MBO product adoption and address execution hurdles
• Use historical performance data to build data-driven narratives that justify increased investment
• Cross-functional Collaboration
• Work within matrix organizations to win support from key internal cross-functional stakeholders
• Partner with Agency Acquisition Team to build pipeline of high-potential independent agencies
• Collaborate with Product Marketing to create incentives for agency adoption targets
• Provide creative workshops and measurement consultations to prove ROI and prevent churn

Requirements

• 5 years of experience in leading businesses or accounts within media agencies or large advertisers
• 5 years experience in ad-tech sales, digital media planning, or strategy roles
• Proven sales success in highly dynamic, rapidly changing environments
• Demonstrated understanding of digital media platforms, ad-tech ecosystem, and ad measurement metrics for branding and performance
• Proven track record of hitting and exceeding sales targets
• Strong analytical skills to formulate comprehensive sales plans based on complex data
• Excellent verbal and written English proficiency
• Knowledge in digital performance marketing and/or ecommerce media
• Experience working with cross-functional teams
• Ability to translate technical or complicated ideas into ordinary and simple terms and stories
• Excellent communication, negotiation, and presentation skills
• Experience in verticals with high growth potential: Fashion, F&B, Travel, and Finance

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