TVAD Strategist

About the role

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a TV, Video, Audio & Display (TVAD) Strategist, you will plan and improve full‑funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV, while keeping efficiency on track. You'll translate data and media learnings into clear decisions, run practical innovations, and scale what works. You'll rely heavily on Bliss Point insights (Forecasting, Always‑On Incrementality, Brand Equity, Creative Insights, Customer Insights) to focus investment where it performs best, and you'll partner closely with Client Leadership, Media investment, Econometrics, Creative, and other channel teams (e.g. Search, Social, Commerce/Retail Media) in your Pod. We align scope and expectations to our job architecture for consistency and transparent progression.

Responsibilities

• Client‑Centric
• Turn business goals into a clear TVAD plan across awareness / consideration / performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear) and explain options and trade‑offs in plain language.
• Lead day‑to‑day client strategy and execution; present growth‑focused updates and QBRs that connect media to business outcomes (revenue, CAC, LTV, incremental reach).
• The Tinuiti Way
• Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multi‑channel understanding
• Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks.
• Product‑Led
• Use platform capabilities and optimization responsibly (e.g., DSP goal strategies, pacing, frequency, brand safety/verification); pilot safely, measure, then scale.
• Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy); provide structured feedback to improve tools.
• Data & Measurement‑Driven
• Design valid tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time‑series), define success thresholds up front, and keep a steady read cadence; forecast expected impact and risk.
• Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior stakeholders.
• Explain model caveats when recommending changes; support the health of data/ops
• Owner Mindset
• Move fast, keep promises, and remove recurring sources of waste (e.g., unmanaged frequency, low‑quality inventory, overlap
• Help your Pod adopt better ways of working.
• Ways of working and values
• Greatness attracts greatness: Keep improving your craft; embrace new tools and AI.
• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
• Culture of ownership : Move fast, cut waste, and own the result end‑to‑end.
• Professional & Technical Qualifications
• Experience: 5-7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership; or 5-7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure.
• Technical: Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners.
• Measurement: Incrementality/lift and basic A/Bs; forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention.
• Data skills: Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication.
• Strong communication: Client‑ready storytelling; clear expectation‑setting; effective partner to Econometrics, Creative, channel teams, and Client Leadership.
• KPIs
• Growth: Increase qualified reach/new‑household acquisition; revenue and LTV contribution from TVAD; incremental reach vs. other media.
• Quality: Better attention/viewability/brand safety; improved frequency/overlap control.
• Innovation: Plan and adopt a steady flow of practical inno

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