Associate Director, DTP Promo, Long-Acting Treatment

Requirements

• 10+ Years with BS/BA
• OR
• 8+ Years with MS/MA or MBA
• Experienced in developing and executing integrated multi-channel marketing campaigns and media plans targeting consumers/patients
• Expertise in communication planning and patient activation.
• Proven ability in the execution of complex initiatives within the marketing mix which require tactful cross-functional execution
• Strong verbal, written, and interpersonal communications skills and ability to communicate to a variety of groups and audiences efficiently and productively
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Ability to successfully work with external agencies, including advertising, public

Benefits

Additional Information

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world's most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead is seeking an Associate Director, Direct-to-Patient (DTP) Marketing to champion the launch of our next groundbreaking HIV therapy - a long-acting treatment. In this role, you will report directly to the Senior Director, DTP Marketing and play a central part in developing and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV. In this role you will: Develop bold creative campaigns that empower patients and inspire communities. Amplify the patient voice through culturally competent messaging. Be at the forefront of healthcare innovation, leveraging cutting-edge insights and multi-channel engagement to make a real impact. If you are passionate about making a difference, thrive in dynamic environments, and want to help redefine what is possible in patient marketing, Gilead wants to meet you! Role Overview & Responsibilities : Assists in the development of the DTP strategy, launch planning, and the annual patient marketing tactical plan. Develops and executes DTP focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, field marketing materials and optimizes execution and success of the brand Defines campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks Leads market research and leverages multiple data sources including but not limited to advisory boards, field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segments Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes Actively manages media budget targets for assigned programs Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production Works well cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other key internal stakeholders to identify synergies, solve key business problems and apply optimizations to the overall efforts Leads or serves as a key project team member on cross-functional projects, often with high visibility to senior management within the organization Conducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns

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