Media Manager

Responsibilities

• LEAD MEDIA COLLABORATION EFFORTS:
• Own the relationship between local and central media teams to align strategies and goals.
• Provide ongoing support to markets to enhance media effectiveness and efficiency.
• Strengthen local market capabilities by implementing best practices and providing specialist media expertise.
• DRIVE MEDIA STANDARDISATION:
• Promote global adoption of central media guidelines.
• Ensure consistent operations, planning, optimization, reporting, and measurement standards.
• Develop a unified media framework that allows for effective knowledge sharing across regions.
• ALIGN INVESTMENT WITH GLOBAL KPIS:
• Oversee media spending to ensure it aligns with global media KPIs and business objectives.
• Work with local markets to optimize this spend to deliver maximum media impact..
• OVERSEE LIGHTHOUSE INITIATIVES:
• Collaborate with the global agency network on a project basis to explore new technologies, platforms, and workflows.
• Lead targeted pilots and develop case studies to drive rapid learning and generate globally applicable insights.
• MANAGE GLOBAL TEST & LEARN FRAMEWORK:
• Oversee the implementation of a global test and learn framework.
• Drive continuous improvement in media performance by leveraging collective learning and sharing cross-market insights.
• Competencies/Skills for position
• 7+ years of media experience, ideally in the premium consumer goods sector.
• Experience working alongside global agency partners.
• Proven ability to manage projects and collaborate across departments to achieve shared
• objectives.
• Exceptional communication skills, adept at engaging with a range of stakeholders at varying levels.
• Results-oriented with a data-driven mindset, demonstrating strong organizational skills and
• operational focus.
• Strategic thinker capable of aligning media investments with global KPIs and business outcomes.
• Fluent in business English; international marketing experience preferred.

Additional Information

Overall objective/Purpose of position The Media Manager serves as a key link between central and local media teams, promoting standardized media practices across operations, planning, optimization, reporting, and measurement. As part of the central team, they collaborate with other central departments to optimize media performance, provide strategic guidance, and align media investments with global KPIs and business objectives. The role also involves working with the global agency network to set industry-leading campaign management standards, lead test-and-learn initiatives, promote data-driven decision-making, and manage globally led lighthouse projects .

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Company Intel

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