Director, Marketing - Patient

Responsibilities

• Provide strategic leadership as a senior commercial member on Product Teams, embedding patient market needs into cross-functional planning and decision-making
• Lead integrated brand strategy across patient audiences, including brand positioning, messaging, claims, and narrative development
• Oversee the development and execution of innovative, data-driven patient marketing campaigns that inspire behavioral change and drive brand growth, ensuring consistent execution across channels and functions
• Champion patient-centric marketing by identifying unmet patient and caregiver needs and translating insights into impactful education, engagement, advocacy, access, and adherence initiatives
• Lead patient ambassador and advocacy-related initiatives in partnership with advocacy and medical teams
• Drive disease education strategy across audiences, including patient, caregiver, educational resources and campaigns
• Partner with Value and Access to shape value propositions, access, reimbursement, and patient support strategies that enable optimal patient access
• Collaborate with Commercial Operations, Digital, IT, MCM, and agency partners to build a cohesive customer engagement ecosystem
• Proactively assess market dynamics, competition, clinician practices, and evolving patient and HCP needs to inform strategic adjustments
• Develop and oversee measurement frameworks, KPIs, and analytics to evaluate performance, prioritize investments, and optimize impact across patient and HCP tactics
• Ensure diverse regional and field insights are incorporated into planning and execution, serving as the commercial voice advocating for these perspectives
• Lead, mentor, and develop marketing team members, fostering a culture of accountability, collaboration, innovation, and continuous improvement
• Collaborate closely with the lead on HCP strategy, engagement and tactics and support work as needed
• Where You'll Work
• This is a hybrid role and requires in-office collaboration 2-3x per week in our San Francisco Office.

Requirements

• 8+ years of commercial biotech or pharmaceutical experience, with at least 5 years in progressively responsible marketing roles
• Demonstrated experience leading brand strategy and execution across both patient and HCP audiences
• Experience/knowledge in TA of Neurology
• Proven launch experience, preferably in competitive and/or rare disease markets
• Strong understanding of the drug development process and opportunities for differentiation and value communication
• Demonstrated ability to translate complex clinical data and market research into actionable insights and strategy
• Experience leading cross-functional teams and agency partners, with a track record of delivering results in ambiguous environments
• Excellent oral, written, and presentation skills, with the ability to influence senior stakeholders
• Passionate about s

Additional Information

Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation-including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at bridgebio? Share your experience