Product Owner, Acquisiton
External
Westernunion · UnknownFull-timeOn-site3w ago
A/B TestingAgileAzureComplianceCross-functional CollaborationData Analysis
Prepare for this interview
EliteAI-generated questions, company research, and talking points tailored to this role
Responsibilities
- Define and deliver the acquisition roadmap aligned with growth targets, business goals, and regulatory constraints
- Own the end-to-end acquisition funnel, from first touchpoint to successful account creation and activation
- Prioritize acquisition initiatives and manage the backlog, focusing on conversion, CAC, and scalability
- Design and optimize signup and onboarding flows, reducing friction while balancing speed, security, and compliance
- Collaborate with onboarding, marketing, risk, compliance, and engineering teams to ensure a seamless and efficient user journey
- Run A/B tests and analyze funnel performance to identify bottlenecks and drive continuous improvements
- Write clear user stories for features such as signup, data capture, and KYC orchestration
- Ensure compliance with AML/KYC requirements and integrate fraud prevention and identity verification solutions
- Monitor KPIs such as conversion rates, onboarding time, and drop-offs, driving improvements through data and experimentation
- Stay updated on trends in digital acquisition, identity, KYC, and fraud prevention
- Role Requirements
- Bachelor's degree in business administration, Marketing, Engineering, Finance, or a related field
- 4-6 years of experience in Product Management, Growth, Digital Acquisition, or related roles
- Experience owning and optimizing acquisition funnels, onboarding processes, or customer journeys in digital products
- Strong understanding of KYC/AML requirements, digital identity, and fraud prevention is a plus
- Experience working with Agile methodologies and backlog management tools (e.g., Jira, Azure DevOps)
- Strong analytical mindset with the ability to interpret funnel metrics, conversion data, and user behavior insights
- Proven ability to run experiments (A/B testing) and translate insights into product improvements
- Ability to balance business needs, user experience, and regulatory considerations
- Strong stakeholder management and cross-functional collaboration skills
- Excellent communication skills, with the ability to translate complex concepts into clear requirements
- Advanced proficiency in data analysis tools (Excel, dashboards, analytics platforms) is a plus
- Fluency in English (B2+ minimum; C1 preferred)
- Self-motivated, results-driven, and comfortable working in fast-paced environments while managing multiple priorities
- Work Shift
- Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
- BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and lifeinsurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.Your Brazil-specific benefits include:Medical (CarePlus) and dental (Privian) assistance: plans with no fixed contribution, with co-participation in consultations and examsLife insuranceFood voucherMeal voucherOther DetailsEstimated Job Posting End Date:06-06-2026 This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.Health insuranceDental insurance
Your Match
How well this role fits your profile.
Company Intel
What employees say
Worked at westernunion? Share your experience