Lifecycle & Campaign Marketing Manager

Responsibilities

• Own campaign strategy across the prospect and customer lifecycle - seasonal programs, reengagement, upsell, and pipeline support
• Develop campaign concepts, write or direct copy, and build the creative from brief to send
• Design and maintain a structured testing agenda that produces documented learnings and drives real change
• Partner with PMM to translate messaging frameworks into lifecycle campaigns, and close the loop so campaigns inform strategy
• Work alongside the Lifecycle Marketing Manager to build a complementary, full-funnel lifecycle engine
• What You've Done
• 3-5 years in lifecycle, campaign, or growth marketing with direct ownership of conversion metrics
• Strong writer who can craft compelling email and in-app copy that's clear, on-brand, and built to convert
• Hands-on experience with HubSpot, Intercom, or a comparable MAP - you understand how lifecycle programs work end to end
• Built and run structured experiments with clear hypotheses and measurable outcomes
• Comfortable pulling performance data, reading it clearly, and making decisions from it

Benefits

Additional Information

Our Mission and Opportunity Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company , backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban. Our Team Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

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