Senior Manager, Field Marketing

About the role

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It's how we've contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years. Through a comprehensive suite of trusted financial market infrastructure services - and our open-access model - we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity. LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific. LSEG's ticker symbol is LSEG. Our People People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential. We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels encouraged to fulfil their potential. As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers. With capabilities in data, indices and analytics, capital formation, trade execution, clearing and risk management, we operate at the heart of the world's financial ecosystem and enable the sustainable growth and stability of our customers and their communities. Together, our five business divisions - Data & Analytics, FTSE Russell, Risk Intelligence, Capital Markets and Post Trade - offer customers seamless access to global financial markets, across the trading lifecycle. Purpose of the role The Senior Marketing Manager for Northern Europe is responsible for developing and managing a comprehensive marketing program to support sales and retention objectives. The Senior Marketing Manager for these markets will work closely with Sales and Account Management and global Communications & Marketing teams to deliver global marketing programs tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches. This role is responsible for ensuring enterprise and global campaigns are deployed across an optimal marketing mix, maximising ROI and aligning with core business priorities. Key responsibilities of the role include: Bring the brand to life. Determine how to activate the LSEG brand and its solutions in the most impactful way in market, infusing the brand and values into every marketing initiative. Translate global campaigns into localised market opportunity. Ensure global marketing programs are activated in the most effective and efficient way in market, tailoring messaging, content and channel strategy as necessary to accommodate local needs. Manage all components of the market activation plan. Partner with sales, business development and marketing colleagues to design, build, activate and measure customer-centric marketing programs to support regional growth and retention objectives. Keep the focus on the customer. Utilise the full marketing mix to plan and execute demand generation tactics that drive awareness, interest, consideration and ultimately purchase of LSEG products. Drive results in a team environment. Leverage effective partnerships with cross-functional teams to deliver high quality marketing programs. Run the business as if it's your own. Effectively maximise ROI of marketing tactics by regularly reporting on the success of activities, and using data to make decisions. Become an expert. Maintain a strong understanding of the industry, market dynamics, customer challenges and LSEG businesses and products. Leadership skills. Strong leader who effectively manages teams to deliver integrated local marketing plans that drive brand impact and revenue growth.

Requirements

• 10+ years of marketing experience, combining strategic vision with a track record of delivering commercial outcomes. Experience collaborating across a matrixed B2B organisation is preferred, and knowledge of financial markets would be beneficial.
• Undergraduate degree in

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