Email Marketer

About the role

Reporting to the Head of Marketing Analytics, this role works closely with marketing, sales, legal, data, design, and product to create, test, send and report on email marketing campaigns across product lines. In this role, you will own the Flourish email marketing channel from concept to results with an emphasis on segmentation, testing, and optimization. You should be comfortable working with product line marketers to set strategy and share results with thoughtful recommendations. You will own the email marketing tech stack and be responsible for sending the right emails to the right target audiences, including technical troubleshooting, QA, and field mapping for dynamic content. Principal Responsibilities Manage outbound email marketing campaigns, both organic and paid Own the email marketing tech stack, including product evaluation, selection, and ongoing management Manage a regular reporting cadence, sharing insights and ideas for improving performance and testing new tactics Work with outside vendors including third party list services and media properties Create and maintain documentation to reflect email processes and systems Own the team email calendar, managing frequency of mailing to different parties Collaborate with a cross-functional team, working with other members of the marketing and design teams to ensure high quality campaigns that are on message and brand Coordinate with the sales team to strategize on best ways to target leads, ensure sales follow-up, and circle back on the quality of leads delivered from campaigns and share ideas for improvement Support as needed on LI posts, paid and organic, in conjunction with PR and content team

Requirements

• Bachelor's degree
• 5+ years marketing experience
• 2+ years of email marketing experience
• Financial services experience preferred. Wealth management, lending, or insurance experience a bonus
• Experience with Hubspot strongly preferred. Knowledge of SendGrid or other solutions a plus
• Conversant with HTML, able to troubleshoot as needed
• BI/Excel and basic presentation skills
• At Flourish, we focus on ensuring fair, equitable pay by providing competitive salaries, along with bonus and incentive opportunities and benefits for all employees.
• Base Salary Range: $99,800 - $131,000 plus bonus
• Disclosures:
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Benefits

Additional Information

Since 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to better serve their clients and grow their businesses. We focus on independent Registered Investment Advisors (RIAs), delivering financial products that advisors can't easily access today through beautiful, scalable, and easy-to-use technology. Today, we work with over 1,100 RIAs that collectively represent more than $2.6T in assets under management across two products: Flourish Cash and Flourish Lending. Headquartered in New York City, we are an independently-operating, wholly-owned subsidiary of MassMutual Life Insurance Company. Read on if you are interested in joining a dynamic, highly-collaborative, rapidly-growing startup-backed by the support and stability of a Fortune 500 company. About You The ideal candidate is a detail-oriented, data-driven B2B and/or B2B2C marketer with experience in email marketing. You have an in-depth knowledge of email systems, preferably Hubspot, and love to send great emails. You think about how to improve email performance from segmentation and messaging to deliverability and everything in between. You're a holistic thinker who understands the businesses you're marketing to and the audience you're trying to reach. You care about email quality and think about engagement and conversion, and are always looking for new things to try. You love data and are obsessed with numbers. You enjoy partnering with product line marketers to collaborate on creative, messaging, and promotions to make every campaign the best it can be. You are comfortable working with BI/reporting tools and data teams to share quality, actionable reporting. Working with design and content teams, you can shepherd an email from concept to completion. Your analytical and technical skills allow you to be largely self-sufficient in generating lists and managing email platforms.

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