CRM Manager

About the role

Work environment: Fully remote whether you are based in the UK or abroad Full-time contract Start date: ASAP Salary depending on experience and skills About Driftrock The Automotive Customer Acquisition Platform. Turning digital intent into vehicle sales. We work with some of the world's biggest brands such as BMW, BYD and Mercedes-Benz, as well as some of the world's leading platforms, such as Meta, Google, Amazon, Auto Trader and many more. We're at the cutting edge of demand generation technology with plenty of exciting opportunities to unlock value from data as well as helping speed up the transition to electric vehicles. We are a growing team of 35+, with teammates across the world in design & engineering, customer success, performance and commercial. As a result, you'll have a huge impact on Driftrock's culture, product, and how we work, and help steer the direction of ours and our clients' data journey. We're a remote-first company, but we meet regularly in person if based in the UK and can provide flexible workspaces to give you the freedom to choose how and where you would like to work each day, irrespective of your location. We're now investing heavily in our Convert module: the layer of the platform that engages prospects & existing customers across a suite of comms tools (WhatsApp, SMS, email, etc) to maximise the percentage who book a test drive, purchase a vehicle and stay engaged with the brand. About the role We're hiring a CRM Manager to own the performance of every messaging & form journey a prospect experiences when they're in-market. That means designing, testing and continuously improving the communication sequences that nudge a prospective buyer from "I filled in a form" to "I'm ready to purchase". You'll be the person who turns lifecycle messaging from a set-and-forget asset into a constantly improving conversion engine. Our focus for this area consists of: more test drives booked, more meaningful engagement with the automotive brands and lower drop-off at every step of the journey. You'll work with our product, engineering, customer success and OEM client teams, and you'll have direct ownership of a portfolio of journeys running across multiple brands. Key Responsibilities Own the conversion funnel for end-customer communication journeys across WhatsApp, SMS and email, from first touch after lead capture through to post-order engagement. Design, build and ship A/B and multivariate tests on copy, timing, cadence, channel mix, personalisation, CTAs and journey structure. Ship tests weekly, not quarterly. Analyse performance at every step of the funnel. Identify the biggest drop-off points, form hypotheses, and prioritise the experiments that will move the metric most. Build a testing roadmap per OEM client and per vehicle segment, balancing quick wins with bigger structural bets. Write and edit messaging copy that converts. You'll partner with brand and creative where needed, but you should be comfortable drafting strong WhatsApp, SMS and email copy yourself. Develop best-practice playbooks for journey design (welcome flows, nurture, reminder sequences, re-engagement, post-test-drive follow-up) that we can roll out across our OEM clients. Partner with product and engineering to feed learnings back into the Convert roadmap, influencing what we build next. Report results clearly to internal stakeholders and OEM clients, with crisp narratives around what we tested, what we learned, and what's next. Stay close to deliverability and compliance across each channel (GDPR, opt-in handling, WhatsApp Business policy, SMS sender ID rules) so our experiments ship without surprises. 3+ years in CRM journey management, conversion rate optimisation, lifecycle marketing, growth or messaging-led roles, with a track record of measurably improving conversion through experimentation. Demonstrable experience running structured experimentation programmes (A/B tests, multivariate tests, holdout groups) and a clear point of view on what good experimental design looks like. Hands-on experience with at least two of WhatsApp Business, SMS, RCS and email as conversion channels, ideally across high-volume B2C journeys. Strong analytical mindset. You're comfortable interrogating funnel data, working with cohort analysis, calculating statistical significance, and pulling insight from messy datasets. Strong copywriting instincts and the confidence to write short-form conversion copy yourself. Comfort working with marketing automation, journey orchestration or CDP tools (e.g. Braze, Iterable, HubSpot, Customer.io, Klaviyo or similar). A bias toward shipping. You'd rather get a test live this week than design the perfect framework for next quarter. Excellent communication: you can present results and recommendations clearly to both internal product teams and senior client stakeholders. Nice to have Experience working with automotive, big-ticket consumer or considered-purchase verticals. Experience running messaging at

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