Editorial Strategy & Content Director

Responsibilities

• Editorial strategy & content coherence
• Serve as Intapp's editorial authority: the person responsible for ensuring what we publish, across every channel reflects a consistent narrative, a clear brand voice and a deliberate, bold point of view.
• Review content across functions (campaigns, social, web, email communications and client content) through an editorial lens, identifying gaps, redundancies, and opportunities to strengthen narrative coherence.
• Apply editorial judgement to determine what content should exist, what should be removed, and what is missing from the conversation entirely.
• Build and steward an editorial governance model that scales with the company: clear guidelines, review processes, and a shared framework for content decisions across teams.
• Establish and lead an Editorial Content Council - a standing cross-functional forum with stakeholder teams to review in-flight and planned content for brand tone, narrative alignment, message fidelity, and structured coordination to maximize impact.
• Content calendar ownership & cross-channel orchestration
• Own the master editorial and content calendar - coordinating narrative sequencing across brand, product, field, and client marketing so Intapp speaks with one voice across all channels.
• Connect the dots between content produced by Brand, PMM, Creative, Activations, Field Marketing, Client Marketing so that launches, campaigns, and narratives are sequenced with intention rather than happening in parallel.
• Identify moments where content from different teams can be coordinated for greater marketing impact, and proactively build them into a single unified marketing calendar.
• Ensure content is appropriately sequenced to support key business moments: product launches, tier one events, brand partnerships and activations, earnings windows, and industry-specific conversations.
• Develop frameworks for global content applicability, including guidance on localization, translation, and regional nuance, to ensure content is built to scale across markets.
• Partner with teams to track content production status, manage editorial timelines, maintain calendar accuracy, and surface blockers to leadership.
• Audience resonance & content performance
• Bring a consistent audience lens to content decisions: who is this for, what do they care about, and will this land?
• Use engagement data, brand intelligence insights, and market feedback to continuously sharpen editorial judgement and improve content performance across channels.
• Define and track editorial KPIs, including engagement rates and narrative alignment, and use those metrics to report on the health of the content ecosystem.
• Identify content gaps relative to audience segments, buying stages, or market conversations where Intapp's voice is absent or underdeveloped.

Requirements

• 8-12 years of experience in content strategy or editorial leadership (ideally in B2B SaaS, enterprise technology, or professional services), with meaningful experience coordinating content across multiple channels, teams, or formats simultaneously.
• A background that includes journalism, publishing, or narrative writing is strongly preferred. You understand how stories are built, how audiences consume messaging, and what makes content worth someone's time.
• Experience running or contributing to a multi-channel content operation, whether at a media company, a digital publication, or an in-house brand team operating like one.
• Familiarity with B2B content environments, enterprise audiences, or professional services markets is a plus.
• Experience building editorial governance, content calendars, or cross-functional content processes at scale.
• Demonstrated ability to collaborate with cross-functional and executive teams in a matrixed environment.
• Exceptional editorial judgement: you can read a piece of content and sense whether it's on-brand, off-message, or missing the point - and articulate why and how to adjust it.
• Keen strategic judgement: you know the difference between content that builds authority and content that fills a calendar.
• Strong systems thinker: you see the full content ecosystem and know how to design processes that bring it into alignment without slowing teams down.
• A natural collaborato

Benefits

Additional Information

Intapp is building a market-defining brand, and the content that brings it to life spans a rich, growing ecosystem of teams, channels, campaigns, and voices. This role exists to bring that ecosystem into focus and alignment, building the platforms, narratives, and content systems that position Intapp as the definitive Firm AI leader for professional firms. As Director of Editorial Strategy and Content, you are the editorial conductor: the person who sees the full picture of what Intapp is saying where, and to whom, and makes sure it all connects at the right time. This is a role for a builder: someone who can develop a content function with the rigor of a newsroom and the creativity of a brand studio.

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