Digital Commerce Content Intern - Long Tail Brands

Responsibilities

• Digital Shelf Content Support for Long-tail Brands
• Audit and update product listings (titles, descriptions, images) across platforms
• Ensure all long tail brands have complete and optimized digital shelf content
• Coordinate with the trade marketing team to gather the product information of the long tail brands
• Create brief to agency for product content creation
• Review the content produced by agency and provide comments based on adherence to branding guidelines and brand strategy
• Support uploading and maintaining product assets in seller centers
• Content Creation & Optimization
• Assist in developing e-commerce and social commerce content (images, short videos, banners)
• Adapt assets into platform-fit formats (e.g., vertical video for TikTok)
• Help create content briefs aligned with brand messaging and campaign goals based on content buckets per shopper cohort
• Campaign & Calendar Coordination
• Support execution of campaign content requirements for long tail brands
• Help track content deliverables across campaigns and BAU (business-as-usual) activities
• Assist in maintaining the content and campaign calendar
• Cross-Team Collaboration
• Coordinate with internal teams (brand, trade marketing, d-commerce team content, agencies)
• Support alignment of content requirements, timelines, and approvals
• Assist in ensuring all content meets brand and compliance guidelines

Requirements

• Currently pursuing a degree in Marketing, Business, Communications, or related field
• Strong interest in e-commerce, content creation, or social commerce
• Familiarity with platforms like Shopee, Lazada, and Tiktok is a plus
• Basic skills in content creation tools (Canva, Photoshop, CapCut, etc.)
• Detail-oriented with good organizational skills
• Proactive, creative, and eager to learn
• What You'll Gain
• Practical experience in end-to-end digital commerce operations
• Exposure to real campaigns and content strategies for multiple brands
• Hands-on training in digital shelf, content, and performance marketing fundamentals
• Opportunity to contribute to emerging brands with high growth potential
• Job Posting End Date
• 2026-07-29
• Equal Opportunities
• The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. We are looking for a driven, organized, and creative Digital Commerce Content Intern to support the growth of Haleon's long tail brands portfolio across digital commerce platforms. This role will focus on improving digital shelf content, social commerce content buckets, and platform-fit creatives to drive visibility, engagement, and conversion to the long tail brands. You will work closely with the Digital Commerce team to ensure all brands have strong and shopper-relevant content online. Learning Objectives Gain hands-on experience in digital shelf management and content optimization Understand how content drives conversion in e-commerce and social commerce Learn how to create platform-fit assets (e.g., TikTok, Shopee, Lazada) Develop skills in campaign execution, content planning, and performance tracking Gain exposure to managing emerging / long tail brand growth strategies Gain exposure to social commerce content pillars planning for the development of short form videos on social commerce platforms.

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