Senior Market Research Analyst
External
Guidepoint · New York, NY$82K–$115K/yrFull-timeOn-siteToday
Data AnalysisExcelRegression AnalysisSPSSStata
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About the role
Guidepoint's Market Research Team is seeking a Senior Market Research Analyst to help oversee quantitative client relationships, design and manage research projects, write and develop questionnaires, and build out reporting and data deliverables for our corporate and financial services clients. This is a hybrid position out of our New York office.
Responsibilities
- Design quantitative survey research and manage research projects, from initial client discovery to project management, data analysis, and final reporting, including both simple (descriptive) and more advanced (market share analysis, discrete choice analysis, regression analysis) project types
- Review client questionnaires and research proposals to ensure research best practices are followed, conduct quality assurance on data and programmed surveys to ensure quality and accuracy
- Coordinate and collaborate with other quantitative survey operational staff (fieldwork, survey programming, data automation) to ensure projects are executed among intended audiences, on-time, and at a high quality
- Serve as a partner to sales staff, serving as a client- and prospect-facing voice representing Guidepoint's market research services and capabilities; assist in producing proposals and pricing information for large opportunities
- Other duties as required
- What You Have:
- 4+ years experience managing end-to-end quantitative survey research projects in a client-service context, including project design, questionnaire writing, fieldwork management, data processing and analysis, and presentation/report development and delivery.
- Comfort with or experience in standard types of market research (brand tracking, content/concept testing, pricing research, market sizing)
- Specific experience in surveying and servicing B2B audiences, with experience in the medical or biopharma sector preferred
- Skilled in Microsoft suite of products (Excel, PPT)
- Experience with DisplayR (preferred) or another survey data analysis tool (Dimensions, SPSS, Stata, Q) required
- Experience with survey programming platforms (Qualtrics, Forsta) preferred but not required
- Understanding of how to communicate with end stakeholders with varying levels of technical/research proficiency, able to modulate communication style based on client need and experience
- Comfort collaborating with internal stakeholders and operational leads in survey programming, field management, participant recruitment, and sales and managing timelines for multiple projects at once
- Experience doing background research on business and consumer audiences, recommending sample designs for representative research outcomes
Benefits
The annual base salary for this position is $82,000 - $115,000. Additionally, this position is eligible for an annual discretionary bonus based on performanceYou will also be eligible for the following benefits:15 PTO days, 10 legal holidays, and sick daysComprehensive medical, dental, and vision plansWill match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plansCommuter benefits and a corporate gym rateDevelopment opportunities through the LinkedIn Learning platformFree snacks and beverages in the officeFriday happy hour and "Summer Fridays"Year-round corporate athletic leagueCasual work environment, team building, and other social eventsAbout Guidepoint:Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients' decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action.#LI-BR1#LI-HYBRIDBase salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location.$82,000 - $115,000 USDDental insuranceVision insurance401(k)Paid time offPerformance bonusParental leave
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