Senior Manager, Product & Member Marketing (Contract)

About the role

Chief is a private network of the most powerful women executives in business. Our mission is to maximize the leadership impact of our members. Our network represents more than 10,000 companies including 77% of the Fortune 100, and nearly 40% of our members are in the C-Suite. Chief has been recognized as one of TIME 's 100 Most Influential Companies and one of Fast Company 's Most Innovative Companies. Membership to Chief provides access to a vetted community of senior women executives and valuable insights that shape their leadership. The experience is digital and in-person, allowing members to build connections, engage in compelling discussions, and access resources in ways that are most meaningful to them. Our offerings range from executive coaching and executive education to thoughtful in-person and virtual programming and events that guide leaders through the most pressing topics in business. We have members across the United States with clubhouse locations in NYC, LA, Chicago, San Francisco, and Washington, DC. Founded in 2019, Chief is backed by renowned investors including CapitalG, General Catalyst, Inspired Capital, and Primary Ventures. Our network brings women in leadership together to share their ideas, insight, and influence, and the power of what we're doing is felt by every member of our team. Our workplace is built on being real and respectful. We help grow careers, maintain our team's wellbeing, and give everyone a seat at the table. We build teams where diverse voices, identities, perspectives, and experiences are represented and celebrated. Read more about working at Chief: https://chief.com/careers . Please note this is a 3-month contract position. Chief is seeking an experienced Senior Manager, Product & Member Marketing . In this role, you must be an exceptional communicator, storyteller, customer advocate and have a solid vision for how to bring products and concepts to market. You are responsible for all member engagement communications for Chief's members.You are at ease in a fast-moving environment, and showcase excellent problem solving and communication skills. You will use your market knowledge and analytical mindset to shape the member marketing roadmap, build go-to-market strategies, and organize integrated launches. You will lead the messaging, positioning, storytelling, execution, and analysis of marketing campaigns - from large-scale new business launches to intimate and exclusive member experiences. This role reports to the VP of Marketing and collaborates extensively with Brand, Acquisition, Sales, Marketing Operations, Member Success, Member Experience, and Product.

Responsibilities

• Product Marketing
• Own the successful launch and ongoing promotion of new products and features across the Chief product portfolio through designing impactful strategies, action plans, and impeccable execution
• Craft compelling value propositions and messaging for products and features, considering audience needs, market landscape, and other factors
• Act as first point of intake for other teams in the organization that want to communicate important initiatives to members - prioritize and direct the flow of 1-to-many communications
• Work cross-functionally to promote the benefits of Chief membership across all above- and below-the-line channels
• Develop and execute Integrated Marketing & Communications strategies, collaborating closely with Marketing, Member-facing teams like Community and Concierge, Comms, Clubhouses, and other functions
• Manage complex projects, develop processes to achieve scale, and drive alignment with stakeholders
• Develop, execute and optimize sales enablement materials through deep partnership with revenue teams
• Member Marketing
• Support Brand marketing efforts through integrated MarComms planning and partnership with Communications teams
• Develop member-facing campaigns that support emerging needs and business transformation for the organization, while also driving engagement and participation
• Oversee company-wide strategic communications calendar- setting the overall timeline for member-facing communications from cross-functional teams such as Product, Brand, Partnerships, Social, Programming and more
• Leverage data and insights to determine the effectiveness of ongoing member campaigns and newsletters to drive conversion
• Collaborate with Marketing Operations and Member Experience to optimize lifecycle marketing
• Partner with senior leadership in PR, Brand, Sales, and Member Experience to ensure all member-facing collateral and communications are consistent with internal brand and voice
• Oversee member marketing budget, efficiently allocating funds toward items and events that drive member loyalty and retention.
• What You've Done and Enjoy Doing:
• Deep empathy for the customer (member) experience and member journey mapping
• Strong project management and initiative tracking skills
• Product or launch marketing experience, including campaign

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