AGS Senior Social Media Manager

About the role

Department: Marketing Location: Remote / On-Site (Global Offices) Type: Full-time About Affiliate Grand Slam Affiliate Grand Slam (AGS) is the world's premier iGaming affiliate networking event, connecting top affiliates, operators, and industry leaders across the globe. As part of the SiGMA Group ecosystem, AGS delivers world-class conferences, exclusive networking experiences, and cutting-edge industry insights across six continents. With events in Malta, Cyprus, Dubai, Brazil, Manila, and beyond, AGS is dedicated to fostering collaboration, innovation, and growth within the fast-evolving iGaming and affiliate marketing landscape. Position Overview The Senior Social Media Manager will spearhead AGS's social media strategy, driving brand awareness and engagement within the iGaming, affiliate marketing, and operator communities. This role demands deep expertise in affiliate marketing, performance-based partnerships, CPA/RevShare models, and the iGaming ecosystem. The ideal candidate is a digitally-native storyteller with proven affiliate marketing experience who can position AGS as the leading authority in iGaming affiliate networking through compelling content, influencer partnerships, and data-driven campaigns. Key Responsibilities Social Media Strategy & iGaming Optimization Develop and execute a comprehensive social media strategy tailored to iGaming affiliates, operators, payment providers, and industry stakeholders across all platforms (X/Twitter, LinkedIn, Telegram, Discord, Instagram, TikTok, YouTube). Continuously analyse and optimise campaigns to maximize reach within affiliate networks, operator communities, and performance marketing circles. Stay ahead of iGaming trends, regulatory developments, new market launches, affiliate program innovations, and emerging marketing technologies. Monitor affiliate forums, iGaming Twitter, operator communities, and industry channels to identify trending conversations and engagement opportunities. Content Planning & Publication Create and manage a content calendar focused on affiliate marketing trends, operator partnerships, payment solutions, compliance updates, market expansions, and iGaming innovations. Plan, create, and curate high-quality content (infographics, explainer videos, industry insights, speaker highlights, event recaps, networking tips) that resonate with affiliates, operators, and industry professionals. Oversee daily social media publications across all platforms, ensuring timely coverage of breaking iGaming news, regulatory changes, and industry developments. Translate complex affiliate marketing concepts (attribution models, player lifetime value, commission structures, tracking technologies) into engaging, accessible content. Stories & Community Engagement Develop creative social media stories showcasing AGS events, affiliate success stories, operator partnerships, industry innovations, and community achievements. Foster authentic engagement by responding to comments, questions about affiliate programs, and discussions on iGaming developments in a knowledgeable and timely manner. Participate actively in affiliate and iGaming communities, building AGS's reputation as a valuable contributor to industry conversations. Campaign Coordination & Affiliate Marketing Plan and execute paid and organic social media campaigns targeting affiliates, operators, payment providers, software suppliers, and iGaming professionals. Collaborate with internal teams and external partners (affiliate networks, operators, industry sponsors) to design campaigns that drive event registrations, community growth, and brand awareness. Coordinate campaign launches around major industry events, market openings, regulatory announcements, and partnership reveals. Track and report on campaign performance using iGaming-specific KPIs (event registrations, community engagement, Discord/Telegram growth, partnership inquiries). Influencer & Industry Leader Partnerships Identify and build relationships with top iGaming affiliates, affiliate managers, industry KOLs, content creators, and performance marketing experts. Negotiate partnerships with influential voices in affiliate marketing, casino operations, sportsbook management, and payment processing. Manage ambassador programs and influencer campaigns, ensuring alignment with AGS's mission and maximum ROI. Monitor influencer performance and community sentiment to ensure authentic advocacy and meaningful engagement. Community Management & Network Building Build and nurture an engaged, global community of iGaming affiliates and operators across social platforms and industry-specific channels (Telegram, Discord, WhatsApp groups). Moderate discussions on affiliate marketing topics, facilitate AMAs with industry leaders, and proactively engage with affiliates, operators, and innovators. Monitor brand sentiment across iGaming forums, social platforms, and affiliate communities, addressing concerns and fostering po

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