Director of Growth Marketing

Responsibilities

• Strategic Planning & Ecosystem Ownership
• Connected Ecosystem Architecture: Design and optimize the interconnected journey that takes someone who has never heard of us , turns them into a high-intent lead, guides them through the sales close, and continuously nurtures them throughout their lifetime as a customer.
• Quarterly Growth Plans: Develop and execute the quarterly growth blueprint, setting clear pipeline and conversion targets that align with overall business goals.
• Audience Prioritization: Partner closely with Product Marketing to translate audience insights into targeted, high-yield marketing strategies.
• Integrated Campaigns: Build and oversee a cohesive, omni-channel campaign strategy that cuts through the noise and engages prospects at every stage of the buyer's journey.
• Funnel & Channel Optimization
• End-to-End Funnel Performance: Own the marketing metrics from top-of-funnel to revenue (MQL - SQL - Pipeline - Revenue). Continuously diagnose and fix funnel leakage to improve conversion rates.
• Channel Mix & Budget Allocation: Strategically plan and allocate the marketing budget across diverse demand channels (Paid Media, Email, Webinars, Events) to maximize ROI and efficiency.
• Leadership & Collaboration
• Team Leadership: Guide, mentor, elevate, and bring together a team of specialists across Demand Gen, Events, and Lifecycle marketing to achieve cohesive growth goals.
• Marketing-Growth Alignment: Maintain a lockstep relationship with the Sales organization, ensuring consistent lead quality, shared pipeline goals, and tight feedback loops that help close deals faster.
• Role Qualifications:
• Experience: 7+ years of growth/demand generation marketing experience, with at least 3+ years in a leadership role managing multi-disciplinary teams (Edtech or B2B experience preferred).
• Funnel Mastery: Deep expertise in building and optimizing full-funnel marketing engines. You know how to scale paid channels, optimize email lifecycles, and leverage events for pipeline.
• Data-Driven Mindset: Strong analytical skills. You live in dashboards, love attribution modeling, and make budget decisions based on hard data, not gut feelings.
• Collaboration Skills: A proven track record of partnering successfully with Sales and Product Marketing teams to achieve shared revenue goals.
• Agility: A builder's mentality. You are comfortable navigating ambiguity, prioritizing ruthlessly, and driving rapid experimentation.

Benefits

Additional Information

Title: Director of Growth Marketing Company Overview: Do you enjoy making a difference in a child's life, transforming education, and evolving learning? Come join Teachstone, the interaction company! Teachstone® was founded in 2008 to deliver the Classroom Assessment Scoring System® (CLASS®) nationwide and around the globe. Developed through years of research, the CLASS observation tool measures the interactions between teachers and children, which have been shown to drive learning and lifelong achievement. Teachstone helps organizations conduct classroom observations and provides professional development so that teachers improve, and children learn more. Our online subscription service, myTeachstone, simplifies CLASS implementation by combining observation data with a robust library of CLASS resources and professional development. At Teachstone, everything we do is about improving the ways teachers interact with their students. We train coaches and observers, build and deliver online support programs, design professional development - all of it grounded in one proven fact: the interactions teachers have with students have a lasting impact on their academic and developmental success. By helping educators describe, measure and improve their interactions and relationships with students, Teachstone is transforming education nationwide, one interaction at a time. Role Overview: We are looking for a strategic, data-driven, and execution-focused Director of Growth Marketing to own our revenue marketing system end-to-end. In this role, you will be directly responsible for pipeline creation, funnel efficiency, audience strategy execution, and total performance accountability. As a leader, you will oversee and mentor a high-performing team consisting of our Demand Generation, Events, and Lifecycle Marketing. You will sit at the intersection of strategy and execution, translating business targets into actionable growth plans, managing the growth marketing budget, and ensuring tight alignment with our Sales and Product Marketing teams to drive predictable revenue.

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