Commercial Marketing Performance Manager

Responsibilities

• Performance & trading management
• Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically
• Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making
• Identifying risks and opportunities early, and driving timely interventions to stay on track
• Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
• Driving return on investment and improving marketing efficiency
• Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis
• Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value
• Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time
• Strategy alignment & optimisation
• Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes
• Driving consistency in how marketing performance is measured, evaluated and improved across the team
• Storytelling using data -insights
• Creating clear, compelling narratives that translate complex performance data into actionable insight

Requirements

• We know that great talent comes from many different backgrounds . While this role references specific experience, we recognise that skills can be developed in a variety of ways-so if you have relevant, transferable experience, we'd love to hear from you.
• We're looking for a proactive, commercially minded individual who is comfortable working with complexity, using data and insight to inform decisions, and driving performance in a fast-paced environment
• You'll also bring proven experience and track record across:
• Commercial & strategic foresight (5+ years)
• Strong understanding of revenue drivers, return on investment, cost management and value creation
• Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities
• Performance & trading management (5+ years)
• Experience running in-year trading cycles and tracking performance against targets
• Ability to identify risks and opportunities early and adapt plans at pace
• Analytical & data expertise (5+ years)
• Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight
• Stron

Benefits

Additional Information

End Date Saturday 27 June 2026 Salary Range £61,344 - £68,160 We support flexible working - click here for more information on flexible working options Flexible Working Options Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours Job Description Summary We're looking for a Commercial Marketing Performance Manager to drive growth, performance and strategic impact across our Affluent, Savings and Investments business. Sitting within Brands, Marketing & Experience (BMX), the Full Funnel Marketing team uses data, insight and commercial expertise to design and optimise marketing that helps customers grow their financial futures with confidence. The role sits within our Strategy & Performance team. As Commercial Marketing Performance Manager you will own the commercial performance of marketing, ensuring every activity is aligned to clear financial outcomes and delivers measurable impact. Responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance. This is an opportunity for a commercially sharp, data-driven leader who thrives in complex environments and can influence at pace. Job Description Commercial Marketing Performance Manager Location: Leeds or Halifax Salary: £61,344 - £74,976 pa Contract: Permanent, Full Time (35 hours) About this opportunity We're looking for a commercially focused and data-driven Commercial Marketing Performance Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. This role sits at the heart of our Strategy & Performance function , with accountability for driving and optimising the commercial performance of marketing. You'll own performance tracking, reporting and forecasting-using data and insight to monitor outcomes, optimise investment and ensure spend is aligned to clear financial targets. This role is focused on in-year performance, trading and optimisation, ensuring marketing investment delivers against financial targets and commercial priorities. It's a great fit for someone who's commercially sharp, highly data-literate, and comfortable navigating complexity to drive clear, insight-led decisions.

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