Sr. Specialist, Paid Marketing

About the role

As a Senior Specialist, Paid Marketing, you will play a key role in driving growth across a portfolio of leading entertainment brands, including Fandango, Fandango at Home, and Rotten Tomatoes. You'll execute and optimize data-driven, multi-channel paid media campaigns that shape how millions of consumers discover and engage with movies and entertainment. This role sits at the intersection of media, technology, and performance marketing-partnering closely with leadership to inform strategy while owning execution across major platforms like Google, Meta, TikTok, and emerging channels. Why This Role Matters: Your work directly impacts audience growth, engagement, and revenue by unlocking insights, scaling high-performing campaigns, and continuously improving marketing efficiency against key business KPIs. Work Environment: This is a hybrid role based in Orlando, combining in-office collaboration with flexibility for remote work.

Responsibilities

• Execute and optimize paid media campaigns across search, social, and emerging platforms aligned to business goals
• Analyze campaign performance, conduct deep dives, and identify actionable insights to improve efficiency and scale
• Partner with performance marketing leadership to develop and refine paid media strategies
• Launch campaigns end-to-end, including research, audience development, competitive analysis, and platform best practices
• Collaborate cross-functionally to ensure alignment on campaign objectives, creative, and measurement
• Stay current on digital marketing trends, tools, and platform innovations to continuously enhance performance
• What You Bring:
• Bachelor's degree in Marketing or a related field
• 3+ years of hands-on experience in paid search and paid social marketing
• Strong expertise in PPC principles, tools, and campaign optimization methodologies
• Proficiency with analytics platforms such as Google Analytics and/or Adobe Analytics
• Experience managing campaigns across platforms such as Google Ads, Meta, and TikTok
• Strong analytical and quantitative skills with the ability to translate data into insights and action
• Bonus Points:
• Passion for movies, entertainment, and digital media
• Familiarity with mobile app measurement and attribution
• Basic understanding of SEO principles and how they connect to paid media
• Curiosity and enthusiasm for digital marketing and analytics
• How We Do It at Versant:
• Trust: You operate with integrity, accountability, and a commitment to high-quality work
• Teamwork: You collaborate effectively across teams and levels to achieve shared goals
• Transparency: You communicate clearly, share insights openly, and surface opportunities proactively
• Agility: You adapt quickly in a fast-paced environment and embrace continuous testing and learning
• Entrepreneurial Spirit: You take initiative, think creatively, and seek out new opportunities to drive growth
• Why You'll Love It Here
• Opportunity to work on iconic entertainment brands that reach millions of fans
• A fast-paced, data-driven environment where your ideas and impact are visible
• Hybrid work model in Orlando offering flexibility and in-person collaboration
• Collaborative culture rooted in Trust, Teamwork, Transparency, Agility, and Entrepreneurial Spirit
• Competitive benefits and opportunities for growth within a leading media and technology company
• VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work i

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