Sr. Specialist, Marketing & Communication (Social Media) / Spécialiste principal·e, Marketing et communications (réseaux sociaux)

About the role

We are BLG: Canada's Law Firm. Our culture is one of vigilance and curiosity, Firm-wide collaboration, unfailing mutual respect and dedication. We pride ourselves on having standout talent and delivering an exceptional client experience. Nous sommes BLG, vos avocats au Canada. Forts d'une culture alliant vigilance et curiosité, nous travaillons en collaboration à l'échelle du cabinet, animés d'un respect sans faille et d'un dévouement de tous les instants. Nos ressources remarquables et notre expérience client exceptionnelle font notre fierté. We are a future-minded Firm delivering high-value advice and known for our unwavering commitment to innovation, diversity and inclusion, community involvement and talent development. Learn more about us at www.blg.com . Résolument tournés vers l'avenir, nous offrons des conseils de grande valeur et nous distinguons par notre engagement indéfectible envers l'innovation, la diversité et l'inclusion, la collectivité et le perfectionnement professionnel. Rendez-vous sur www.blg.com pour en savoir plus sur le cabinet. Senior Specialist, Marketing and Communications (Social Media) The Senior Specialist, Marketing and Communications is a hybrid communications and marketing role with two distinct areas of responsibility: legal focus and practice area marketing and communications strategy and social media channel leadership. As a legal focus and practice area marketing and communications strategist, this role builds genuine relationships with practice and focus group leaders, lawyers and Business Development (BD) team members, developing a deep understanding of the firm's legal services, clients, markets and strategic priorities to develop tailored communications and marketing strategies and content across all channels. As the firm's social media subject matter expert, this role develops the social media strategy, best practices, frameworks and playbooks that support the entire Marketing and Communications team to apply. This is a role for someone who builds real relationships, understands the business of law and brings both communications discipline and marketing rigour to every initiative - not because they're asked to, but because that's how they work. If that excites you, this is your seat. Success is measured through lead generation, brand awareness and social media performance - and through the relationships you build with lawyers and BD partners along the way. You're proactive, detail-oriented and accountable. You bring energy and you thrive in a dynamic, transparent environment where great work is recognized and ownership is real. This role is replacing a current vacancy. Practice and Focus Group: Strategy Serve as the dedicated marketing and communications strategist to assigned practice and focus groups: Build and maintain deep working knowledge of assigned legal services, markets, client segments, competitive landscape and strategic priorities through active engagement with lawyers and BD team members Develop strong working relationships with lawyers and practice leaders, attending meetings, understanding business strategy and providing proactive communications and marketing counsel and identifying opportunities rather than waiting for requests Collaborate with aligned BD team members to receive business priorities, provide audience intelligence and channel performance data that informs targeting and positioning decisions, and align all marketing and communications activities with BD strategy Serve as a trusted advisor on integrated communications and marketing strategy - proactively identifying opportunities for campaigns, thought leadership and visibility for assigned groups Apply competitive intelligence, AI tools and data-driven thinking to strengthen communications and marketing effectiveness for assigned groups Social Media: Strategy and Execution, Firm-wide Channel Leadership For assigned practice and focus groups: Develop and execute bilingual social media communications and marketing strategies including paid LinkedIn advertising (hands-on Campaign Manager: audience targeting, budget management, A/B testing, performance optimization) and organic social across LinkedIn, Instagram and YouTube Coordinate with the Digital Marketing team on execution and distribution Firm-wide channel leadership: Develops and owns the firm-wide social media strategy alongside the Senior Manager of Brand and Market Strategy. Develop and maintain social media best practices, playbooks, templates and training materials shared with all Marketing and Communications team members, who apply these independently to their own group work Lead the firm's employee social media advocacy program (Haiilo) strategy, lawyer onboarding, engagement approach and content distribution framework, coordinated with Digital Marketing for execution Stay ahead of platform changes and translate their strategic implications for the team. Practice and Focus Group: Communications, Content Strate

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