Digital Customer Engineer

About the role

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company. At Cloudflare, we're not looking for people who wait for a polished roadmap; we're looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you're the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you'll fit right in. Available Location: Kuala Lumpur, Malaysia Cloudflare's Customer Engineering (CE) organization works side-by-side with our Sales teams to guide customers through their digital transformation. Customer Engineers are trusted advisors who help prospects and customers connect Cloudflare's platform to real-world outcomes. Digital Customer Engineers (DCE) are a specialized part of this team, engaging directly with mid-market and commercial customers across the Asia Pacific region. DCEs run a high-reach, digital-first motion, covering many accounts through demos, discovery calls, scaled onboarding, and 1:many adoption programs. They deliver product demonstrations, conduct discovery sessions, build technical alignment, and ensure customers understand how Cloudflare can solve their challenges at scale. DCEs work primarily through digital channels, collaborating closely with Inside Sales Representatives (ISRs) across multiple markets to engage new prospects and help existing customers move forward in their journey with Cloudflare. What Makes This Role Exciting Regional Impact: You'll work with a diverse range of customers across APAC, adapting to different markets, industries, and digital maturity levels. Breadth of technology: You'll cover Cloudflare's full platform: Zero Trust, Application Security, Networking, and Developer Platform. Ownership: You'll run demos, proof-of-concepts, and solution design sessions, building technical confidence throughout the sales cycle. Collaboration: You'll work hand-in-hand with Sales, Marketing, Product, and Customer Success teams to help new audiences discover Cloudflare and to guide customers through evaluation and adoption. Innovation and scale: You'll contribute to campaigns, digital events, and scalable technical content that expand Cloudflare's reach and help more organizations benefit from our platform.

Responsibilities

• Lead technical discovery and validation across a high volume of pre-sales opportunities: demos, proof-of-concepts, RFP/RFI, and solution design.
• Drive scaled onboarding for new customers through standard playbooks, group sessions, and self-serve resources.
• Run 1:many adoption and consumption programs (webinars, digital events, office hours, and targeted campaigns) to help customers get more value from Cloudflare.
• Translate complex technical capabilities into clear outcome-driven solutions.
• Develop and maintain reusable demo assets, scripts, and reference solution designs to scale team effectiveness.
• Stay current on Cloudflare products, Internet technologies, and competitive landscape.

Requirements

• 3+ years in a technical presales, solutions engineering, consulting, or related role.
• Strong knowledge of Internet fundamentals (HTTP/S, DNS, TLS, networking concepts, APIs).
• Experience with Zero Trust frameworks, SASE architectures, or cloud security platforms.
• Hands-on experience with scripting or development (Python, JavaScript, Go, Bash) and comfortable with APIs/CLIs.
• Proven ability to engage customers directly: running demos, whiteboarding solutions, handling objections, and explaining complex concepts clearly to both technical and business audiences.
• Comfortable using modern productivity and AI tools to scale personal output across a high volume of accounts.
• Comfortable working across multiple markets and time zones in the APAC region.
• Prior experience with SaaS security, CDN, networking, or

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